Visit Anaheim Unveils First Virtual Reality Destination Video

March 31, 2017

Visit Anaheim has harnessed the power of virtual reality by launching its first VR video showcasing authentic Anaheim experiences for the meetings and events industry.

The immersive video is the newest addition to the destination marketing association’s set of marketing tools it is leveraging to educate show organizers and meeting planners about the southern California destination, as well as give them a sense of what it’s like to be an event attendee in Anaheim.

The video’s storyline begins at the Anaheim Convention Center and moves throughout four other diverse locations around the Anaheim Resort district that are within a short walk or drive away.

By pairing immersive visuals and insightful narratives, the DMO’s aim is to expose planners and organizers to the various sights and sounds of Anaheim in an effort to drive convention and meetings business to the destination. 

“Anaheim has evolved dramatically over the last few years, especially for the meetings industry,” said Charles Harris, Visit Anaheim senior vice president of marketing.

He continued, “We wanted to provide our sales team the capability to offer clients a front row seat in Anaheim wherever they are. Viewers are transported to the heart of SoCal and get to see first-hand how the Anaheim Convention Center looks in full swing, where attendees can explore new culinary offerings, our burgeoning craft beer scene and exciting nightlife.”

Visit Anaheim partnered with Costa Mesa, CA agency Idea Hall on the video, which features a mix of Anaheim locations that were shot in 8K 360 video, including the ACC; the Anaheim Regional Transportation Intermodal Center; THE RANCH Restaurant & Saloon; the Unsung Brewery and the Anaheim Packing House.

By showcasing unexpected features of the destination that go beyond established attractions, such as Disneyland, the video aims to highlight hidden gems that the average visitor may not expect but should experience when exhibiting or attending events in Anaheim, according to Visit Anaheim officials.

Check out Anaheim in virtual reality here

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HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.