The fashion industry is evolving fast, and the biannual MAGICfashion trade show is keeping up, with everything from on-trend iridescent signage to mobile app registration to sustainability practices.
Greater Columbus Convention Center in Columbus, Ohio, was home to the 2019 ASAE Annual Meeting & Exhibition last week, Aug. 10-13. More than 5,400 association professionals and industry partners convened to participate in 110 education sessions, explore 710 expo hall booths and hear powerful keynotes.
It’s no secret that trade shows and conferences produce a sizable amount of waste that becomes destined for the dumpster after just a few days in the spotlight.
Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. Your booth staff will have fresh memories of what went well or wrong, and those staff who didn’t attend the event will likely have early impressions of any resultant sales or leads.
Atlantic City has a long and rich history. The New Jersey city has been home to the Miss America pageant since 1921, and its 5-mile boardwalk, constructed in 1890, is the oldest in the country and the longest in the world.
Best known for its casinos, boardwalk and beach, the city also has much to offer in the way of teambuilding activities. From beach yoga on to spa experiences, a waterfront cruise, beer pairings and chocolate making, there are plenty of options to suit any group’s needs.
Everyone who works within the trade show and meetings industry recognizes the value that events — and all the individuals involved with helping to make them successful — bring to the table. But sometimes, those outside the industry don’t understand this quite as well. To remedy that, Event Service Professionals Association has launched a guide that showcases the expertise that event service professionals provide.
Center for Exhibition Industry Research has released two new reports focused on the trade show industry’s latest best practices.
Managing an event can feel like a cat rodeo, with huge groups of people headed every which way and different things on their minds. It’s easy to become frustrated when attendees do not do what we want them to do. Event planners predict behaviors based on activity history, then use those projections for forecasting and budgeting.
International Association of Exhibitions and Events has released an update to its Guidelines for Display Rules and Regulations. The guidelines are designed to promote continuity and consistency among U.S. exhibitions and events.
IAEE recommends that event organizers use the guidelines to create consistent and fair exhibiting standards based on the individual features of their specific exhibition or event. Show managers also often include a copy in exhibitor kits or prospectuses as a helpful reference tool for event managers responsible for booth design.