It goes without saying that trade shows can be frontiers of innovation and creativity, an incredible forum for viewing what industries are developing as the next best products or ideas. In only a matter of days, a leading trade show can display hundreds or even thousands of products, services and ideas in front of a global audience.
UFI, the Global Association for the Exhibition Industry, has released the latest edition of its flagship Global Barometer research, taking the pulse of the industry.
One of the key findings: for the first time in the past 10 years, all four global regions have reported a positive turnover development simultaneously.
There's no question live events have the power to engage. But it takes a lot more than showing up in a pretty booth, dressed to sell, flashing a welcoming smile to make an event an ROI success. There are many moving parts to coordinate to encourage visits to your booth/presentation:
The Center for Exhibition Industry Research (CEIR) has released the fourth and final report in its new “How to Grow Attendance” series for event attendee marketers.
One of the most distinctive and spectacular entertainment destinations in southern New England is none other than Mohegan Sun, situated on 185 acres along the Thames River. Home to 1,600 deluxe hotel rooms, two Mandara Spas, a champion golf course, over 90 shops, restaurants and bars as well as three award – winning entertainment venues including the 10,000 – seat Mohegan Sun Arena.
EXPO & CONVENTIONS
As the sun rose over the Detroit River on the morning of May 23, employees, event attendees and members of the Detroit community helped jump-start Cobo Center’s 2018 community engagement series, Cobo Cares, with “Sunrise Riverfront Yoga,” held on the outdoor terrace of Cobo’s Grand Riverview Ballroom.<
The Meetings Mean Business Coalition (MMBC) is working to reinforce the value of face-to-face meetings by reframing its Worth Meeting About campaign during the 2018 midterm election cycle.
Let’s first state the obvious: a lot, and I mean a lot, goes into planning and executing an event. No one knows this better than you. But what about when the event is over?
etouches is now known as Aventri, a new name that stems from three ideas: avenue, events and entry.
Mexico City will soon have its very own fan event for comics, pop culture, cosplay, anime, K-Pop, gaming and entertainment.