Event Marketing 2018: Benchmarks and Trends
Bizzabo recently surveyed over 400 mid- to senior-level event marketers about the future of the industry. The result is Event Marketing 2018: Benchmarks and Trends.
Bizzabo recently surveyed over 400 mid- to senior-level event marketers about the future of the industry. The result is Event Marketing 2018: Benchmarks and Trends.
Full-service event production company, Shepard, has launched tecCONNECT, a suite of technology solutions designed to help event organizers navigate and select the right tech offerings for their specific needs.
Comprising three primary service offerings: Select, Consult and Insights, tecCONNECT solutions range from tech vendor matchmaking to integration and implementation to artificial intelligence-powered data services.
Leading a show from a top for-profit business-to-business exhibition company or an association with a sizable trade show is no easy task.
That’s why TSNN and Access Intelligence Research & Consulting recently partnered with the Society of Independent Show Organizers to take a deeper look into what current challenges leaders in the exhibition industry are facing.
Trade show and meeting planners choose their destinations carefully, bringing many factors into the decision-making process. One factor is the city’s appeal as a travel destination. According to International Association of Exhibitions and Events’ (IAEE’s) Decision to Attend Study, 78 percent of attendees cite the destination as a top driver for attending a convention. It’s little surprise then, that Convention and Visitors Bureaus (CVBs) are helping planners promote the destination to their audiences.
The Center for Exhibition Industry Research (CEIR) has launched a new tool to enable show organizers to calculate the exhibitor retention rate for a given event and then measure it against key benchmarks, including the overall exhibition industry and the specific industry sector.
NPE2018: The Plastics Show has been chosen by the U.S. Department of Commerce to participate in its 2018 International Buyer Program (IBP).
The IBP is a joint government-industry effort under the jurisdiction of the Commerce Department’s International Trade Administration (ITA) that brings thousands of international buyers to the U.S. for B2B matchmaking with U.S. firms exhibiting at major industry trade shows.
Augmented and virtual reality, along with artificial intelligence and wearables, are some of the hottest trends in event tech for 2017. Event organizers are working hard to incorporate these technologies into their events in order to attract attendees and stay “fresh.” But do all new technologies belong in the event industry?
Kicking off with an opening night reception Nov. 1 at the Johannesburg, South Africa-based Sandton Convention Centre, the 84th UFI Global Congress is set to gather hundreds of exhibition organizers and suppliers from all over the world to take a deep dive into “Raising the Odds: Pressures and Profits in the Exhibition Industry.”
Event industry service providers TRC and Swoogo have come together to launch ShowSimple – a do-it-yourself badge printing solution in a box.
Perfect for small events, the ShowSimple rental kit comes complete with everything an event organizer would need to print DIY badges, including two bar code scanning stations; a full-color printer; choice of badges and lanyards, and a self-contained router with internet access.
The National Association for the Advancement of Colored People (NAACP) has released a travel advisory warning African-Americans about their safety and wellbeing when traveling on American Airlines flights.