The Healthcare Attendee: Five Things to Know

Brand experience plays an important role in the healthcare industry — it provides companies that play in the space with the chance to showcase their latest products while interacting with healthcare professionals face-to-face. At the same time, events open attendees’ eyes up to the latest and greatest in healthcare developments, which they can take away and use to inform their patient programs.

Below are five key things to know about this audience segment, which should be considered when creating events that are designed to cater to their needs.

Chris Metzger

Chris Metzger is VP of Business Development at FreemanXP where he leads the healthcare team, helping clients deliver messages that impact patients around the world. View more like this on the FreemanXP blog.

Imbibe Media Limited Acquired by Reed Exhibitions

Reed Exhibitions has acquired Imbibe Media Limited, the organisation behind Imbibe Live, the Imbibe media platforms and the annual Sommelier Wine Awards.

“Imbibe Live, together with its media platforms, has established itself as the UK’s leading event and voice for the on-trade with an unparalleled reputation for delivering quality and innovation to the £10.6 billion on-trade industry,” Richard Mortimore, CEO, Reed Exhibitions U.K., said

IAEE Announces New Certified Exhibition Program

During its annual meeting and exhibitions, Expo! Expo!, the International Association of Exhibitions and Events unveiled launch of its newest initiative, the IAEE Certified Exhibition Program, a certified exhibition designation that they say will set the “Gold Standard” for exhibitions and events, as well as establish a broad set of best practices that all events with exhibitions should adhere to.

2017 IAEE Chairperson Ryan Strowger Assumes Gavel at Expo! Expo!

Today, 2016 IAEE Chairperson Julie Smith, CEM, CTA passed the baton to 2017 IAEE Chairperson Ryan Strowger, CEM at the Annual Networking Luncheon and Awards Presentation, held during Expo! Expo! IAEE’s Annual Meeting & Exhibition in Anaheim. 

“I am honored to serve as the 2017 Chairperson and continue the incredible work of my fellow IAEE members,” Strowger said.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.