Your Trade Show Shouldn’t be a Trade Secret
In the trade show industry, the mantra of “if you build it, they will come” is not one to live by.
In the trade show industry, the mantra of “if you build it, they will come” is not one to live by.
For any event organizer worth his or her salt, safety and security is always top of mind. In light of last week’s tragedy in New Zealand and today’s in the Netherlands, as well as many others — including the Las Vegas shooting outside Mandalay Bay in October 2017 — having an action plan in place in event of a security threat has never been more important.
The $130 million, 250,000-square-foot expansion of MGM Grand Conference Center is now complete, meaning MGM Resorts now offers a total of 4 million square feet of meeting and convention space on the Las Vegas Strip. (For reference, that’s more than all the convention space in Manhattan combined.)
“With our expansion, upgraded amenities, new outdoor space and user-friendly connectivity packages, we provide our convention customers an enhanced meeting experience with more options,” said Ernest Stovall, vice president of Sales for MGM Grand.
On March 12, the Las Vegas Convention and Visitors Authority (LVCVA) board of directors agreed to move forward with an upgrade and expansion of Cox Business’ wireless and wireline services at Las Vegas Convention Center.
With March Madness right around the corner, I couldn’t help but think about how the teams that get to The Big Dance have just the right mix of game-winning strategies – sort of like the components that go into creating and managing a successful event app!
Sitting on your trade show floor is an exhibitor who is spending quite a bit of money to be there, but he or she may be thinking, “For this type of investment, I could be doing an amazing brand activation out of the confines of this booth.”
You could say the team members behind MAD Event Management are masters of creativity. Based in Warwick, New York, they’re owners and operators of several large pop culture conventions, from Long Beach Comic Expo to C3: Comic Creator Conference. As such, they’re frequently managing events that involve large numbers of attendees dressed in costume, as well as in-depth education sessions designed to help high-level comics creatives learn and grow in the industry.
San Diego Convention Center is modernizing its approach to event signage solutions by selecting Digital Conventions as its official in-house digital signage service provider.
As conference organizers, we are always looking for ways to create new experiences that capture attendees’ attention, fuel their participation and keep them talking about the event long after they’ve returned home.
In response to the enthusiastic feedback of its attendees and exhibitors, LIGHTFAIR International will return to Las Vegas for its next West coast show in 2020.