People News: APPA, WWIN, Visit Reno Tahoe and More Welcome New Executives, Fill Directorship Roles

In their quest for recovery and growth, associations, CVBs and trade show producers have been busily tapping new executives as well as filling director and management positions with experienced professionals. Check out all the hard-working individuals moving up at event-related organizations across the U.S. this month! 

Connect Spring Marketplace Pulls Off an Inspiring Island Experience for Event Planners 

In celebration of the event industry’s revival and promising post-pandemic future, the recent Connect Spring Marketplace provided meeting and event planners with a plethora of business development opportunities, top-notch education and stand-out meetings and event offerings, highlighted by the vibrant island culture of its host destin

Industry Applauds U.S. Repeal of COVID-19 Testing Mandate for Inbound Air Travelers

Following months of advocacy, travel and events industry entities are praising the Biden Administration’s announcement that the U.S. Centers for Disease Control and Prevention (CDC) will lift the pre-departure COVID-19 testing requirement for inbound air travelers, effective June 12, hailing the move as vital to the industry’s full recovery.  

Top Metrics for Virtual Event Success

You’ll find tons of metrics and insights reported across all the virtual event marketing platforms you use. They can help paint an overall picture of your virtual event’s success, but some are much more telling than others when it comes to event evaluation.

Navigating this deluge of data at every stage of your virtual event marketing campaign can be challenging. In this blog, we’ll explain how to measure the success of a virtual event using just a few powerful key performance indicators.

Rachel Stephan

Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an event industry speaker. Rachel helps event professionals grow their attendance with results-driven marketing strategies.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.