Major live events are where sales conversations get jump-started — those major venues where marketing, product and sales teams engage with hundreds or thousands of prospects and customers.
Exhibitors have, in general, struggled to adapt to the virtual world of events. Accustomed to handshakes and face-to-face encounters on a trade showfloor, they have found little in the way of an equivalent online.
IBTM World 2020, part of Reed Travel Exhibitions, will transition to a virtual event this year. Originally scheduled for Dec. 1-3 in Barcelona, the in-person component of the event will not take place as planned.
Professionals have valued in-person events as a reliable way to make connections and network — and 68% of marketers say it’s hard to offer those opportunities in a virtual world.
The Center for Exhibition Industry Research (CEIR) recently released two more case studies from
The coronavirus pandemic has been like a Class-5 hurricane through our industry. Mass event cancelations are creating a devastating wave through the event industry that is cascading out to vendors and service providers in all related fields.
Just a few weeks ago, we were feeling optimistic about holding our yearly APAC and EMEA Unite conferences in March. What happened then, was out of our hands, with the COVID-19 pandemic spreading and turning the entire events industry upside down.
Events, as we know them, have changed, but the power of a live event still lies in the emot
Event marketing looks different than it did three years ago. Virtual and hybrid events have proven their merit and reset attendee expectations.
Swapcard, an AI-powered engagement and matchmaking platform for events, announced the launch of their second in-house 3-day virtual event and show,
