Organizers are constantly looking for any edge to grow their shows. But those who plan and consider the Second-Year Quotient can experience a big difference – both to the bottom line and attendee satisfaction. “2YQ” can be strategic planning factor that is based on the likelihood first-time attendees will return to the same event in the future.
Driving return attendance is a hot button issue for event organizers and it has a lot to do with a
first-timer having a good experience. There are many ways to ensure first-timers have a good
experience and your event technology… more