One size fits all may work for hats, but it won’t work for events. Attendees expect event content – and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after and they’ll likely skip your event entirely if it doesn’t resonate.
So how do you speak their language, address their pain points and pique their interest?
What are Attendee Personas?
That’s where personas – sometimes referred to as buyer or marketing personas – can help. Personas are fictional… more