Submitted by f@nt@il on Wed, 05/02/2012 - 02:25
Pet industry trade show and educational conference for the pet and pet-related retail industry.
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Partner Voices

Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.   Delivering a Personal Experience