Chris Virtuoso is the National Design Director for MC2, a global company that designs, builds and manages integrated marketing programs for events, exhibits, and brand environments for the world's best brands.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!