Dan, who works for www.ges.com, has over 35 years of experience working in producing major expositions in Las Vegas and throughout the United States including the largest machinery and tradeshow in the United States CONEXPO-CON/AGG AND IFPE.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!