Diana  Gineva is the editor of Globex 2016, the global exhibitions organising market: assessment and forecast to 2020. Since joining AMR International five years ago, Diana has developed growth strategies for many global exhibition organisers

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!