Joyce McKee is the CEO of Let’s Talk Trade Shows. In her blog, she shares her thought leadership with exhibitors, show organizers and suppliers to the exhibition industry.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience