Katie Seifert is Vice President of the Trade Shows and Exhibitions group at Coyne PR. With close to two decades of experience in the industry, Katie’s work has included helping exhibitors enhance their PR presence at industry trade events along with driving strategic communications campaigns to increase media attendance and coverage for the shows themselves.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!