Katie Seifert is Vice President of the Trade Shows and Exhibitions group at Coyne PR. With close to two decades of experience in the industry, Katie’s work has included helping exhibitors enhance their PR presence at industry trade events along with driving strategic communications campaigns to increase media attendance and coverage for the shows themselves.
Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.