Roger Lewis, Executive Vice President, Sales & Marketing, Alliance Tech, is a well-known and respected speaker and blogger in the world of event technology with over 20 years of related event measurement and technology experience.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!