Stephen Lindsay is the Projects Director for DMN Design Build, where he specializes in experiential marketing, exhibition stand design and exhibition services in London. He has worked in the exhibition industry for more than 40 years, starting on the shop floor and working his way up to Production Manager. His responsibilities include overseeing the smooth transition of all projects from sales into production.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience