Kristin Hovde
Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.
4 Tools to Help You Generate Leads
November 30, 2014
Instead of saving the business cards from every lead received at the trade show, where the likelihood of misplacing one before leaving the show floor is high, simplify your lead retrieval strategy through the use of technology. Especially if you are going to a large event and plan on speaking with hundreds or thousands of people, collecting and safely storing their contact information can seem like a daunting task, which is where the use of having time-saving tools and gadgets will come in handy. These ideas will make it much easier on you when it is time to contact these potential clients.
Handheld Scanners
One of the great things about these gadgets are the fact that they will travel with you around your trade show booth and, by a simple scan of the barcode on the attendees’ badges, will capture all of their contact information.
Strategically Place Tablets Throughout Booth
Even if you and your staff aren’t able to speak with every attendee at the event, don’t let a prospect slip through your fingers. Place tablets or iPads throughout your trade show booth in order to allow those who are interested in your products or business the opportunity to leave their contact information instead of having to wait until you had a chance to talk. Make sure there is a place for them to leave a comment or question, giving you an idea of what they will want to discuss when you contact them. Tablets can also be used for surveys and presentations.
QR Codes
Since most people will have some type of smart phone on them at the trade show, give them the opportunity to put it to use at your show display. There are free apps available to scan the QR code with, allowing attendees to simply scan the code with their phone, taking them to a landing page or website. This can be extremely helpful in capturing their information by displaying a form for them to fill out that will give you all of the information needed.
Mobile Apps
Similarly to the free QR code scanning apps, there are numerous apps available for business owners and their employees to download that will also effortlessly obtain all of the information needed. Do your research to find the app that would work best for you and your company’s needs.
These four ideas should give you some ideas on how to more effectively capture the leads’ information without the need to keep track of hundreds of business cards. Although these ideas are all technological, still make sure to keep notes on every prospect in order to remember a little bit about each person. This could mean jotting down bits and pieces of a conversation that took place or taking notes on a specific problem they need a solution for. Also, don’t forget to put the information obtained at your booth to good use by following up with them one or two weeks after the trade show has ended.
What lead generation tools have you used?
Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts.
Caring for One Another
MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
Fostering Diversity and Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.
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