Kristin Hovde
Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.
4 Ways to Create a Memorable Trade Show Booth
August 15, 2014
Standing out at trade shows when there are dozens of trade show booths trying to grab the attendee’s attention is easier said than done. The most memorable exhibits are those that have a personal touch that is both unique and matches the theme of your booth. There are plenty of ways to do this without spending hundreds of dollars. Here are several ideas to create a booth that will attract a crowd and stand out above the competition.
Have a Consistent Theme
Trying to promote too many different products or services can be confusing and overwhelming to attendees. Instead of pulling their attention into several different directions, focus on one product or service per trade show. Doing this will make it simple for your audience to determine who you are and what your product can do for them. Once you have decided which product or service you would like to emphasize in your booth, design all of your marketing materials around it, including graphics, signage, promotional literature, and giveaways. The more your audience sees a single message, the more they will remember it.
Create a Comfortable Environment
Hours are spent walking on the trade show floor for both attendees and exhibitors. Designing your booth with an area guests can relax will keep them coming back to your booth. This can be done by adding comfortable furniture, soft lighting, and padded trade show flooring. The more comfortable they feel in your booth, the longer they will be willing to talk to you.
Use Pleasing Aromas
Engaging attendees’ sense of smell is a great way to get their attention without them having to walk past your booth to see it. The enchanting aroma will be smelled from all angles of the event. Use baked goods, lavender, popcorn, coffee/tea, or other aromas your audience would enjoy.
Incorporate Bright Colors
If you use neutral colors throughout your exhibit, you’ll end up blending in to the crowd. However, if bold colors are used, such as reds, yellows, or oranges, it will catch their eye. Incorporate these bright colors into booth components that you want to emphasize, whether you want to surround a specific image in your graphics with a bright color or want to bring attention to your company’s name with bright colors. Whatever colors you decide to use, make sure it works with the colors of your logo for a more memorable look.
These ideas will help you design a trade show display that is memorable without having to spend a fortune.
Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts.
Caring for One Another
MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
Fostering Diversity and Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.
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