Katie Cook is the Marketing Communications Specialist for Expo Logic, an event registration company that works with clients worldwide to provide innovative registration and lead retrieval services.
6 Tips to Keep in Mind When Planning Event Security
In today’s post 9/11 world, event security has become a top concern for event planners. All types of events can be vulnerable to security threats, no matter the size of the event or the location. Event organizers must always be thinking about the best ways to implement security at events in order to keep their attendees safe.
Here are some key points to consider when creating a security plan for your next event:
- Provide safety and security training for event staff – Staff that have been previously trained in safety and security measures are better equipped to identify and react in the case of an emergency. Also, trained staff can be an extension of your surveillance at the ground level with staff members directly interacting with your attendees.
- Focus on event assessments – Create a system to assess the threat level at your event and create a security plan based on this assessment. For example, a smaller event held inside a secure venue would be assessed as low-risk and your event security would be planned accordingly.
- Implement different techniques for layered security – Don’t just stick with one element for security at your event. Increase safety and security with different techniques like metal detectors, uniformed officers, and camera surveillance.
- Event security also means data security – Event organizers are also responsible for keeping attendee data safe and protected. Start by keeping your event registration simple and secure, only asking for the information you really need to get them to your event. In addition, use foolproof technology that is already setup to ensure data security.
- Choose a trusted venue – Your event’s security is a number one priority, so make sure it also is a priority of your event venue. Work with venues that have security measures in place and take event safety just as seriously as you do.
- Plan and prepare for medical emergencies, too – Form a plan with your event staff for how to handle and react in the case of a medical emergency. Create and share a list of contact information for the local hospital, fire department and police department that is easily accessible to your event staff.
Event organizers must remember to think ahead and be prepared for whatever situation may occur. Being proactive about creating a security plan for your event is essential so everyone involved can feel confident and know what to do in case of an emergency.