VisitDallas, the sales and marketing organization for the city of Dallas, is a pioneer in the destination marketing organization (DMO) space, leading the way in shaping the visitor experience for travelers of all kinds. The most progressive DMOs are developing new partnerships with local organizations to improve the destination experience. VisitDallas, for example, developed the Margarita Mile by creating a collection of top bars and restaurants that each celebrate the frosty cocktail in innovative ways.
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Born in 1976, Euroluce has been illuminating the showcase of the Salone del Mobile.Milano every other year. As of the 2007 edition, thanks to an accord among the various trade associations in the field, Euroluce is now the only such event in Italy, and the premier lighting show at the international level. It is also the world's most complete expo of lighting systems, covering everything from outdoor, indoor and industrial lighting to equipment for entertainment and public events to the latest innovations in lighting systems and light sources.
Visitors 2013 92,674 Italian and 193,024 foreign (global statistics of 2013 exhibitions: Salone Internazionale del Mobile, International Furnishing Accessories Exhibition, Euroluce, SaloneUfficio)
Exhibitors 2013 289 Italian, 196 foreign