International Sportsmen's Exposition - Salt Lake City 2018
More than any other ISE, the Utah expo is a gear-selling giant, offering exhibitors an ideal introduction to the outdoor-recreation marketplace: distribution, customer acquisition, research, sales. Gear in hand, attendees want to get out there. ISE offers adventures in seven countries, while Utah, Alaska, Colorado, California, Wyoming and Idaho are top North American destinations. Utah is an outdoor destination: fishing and hunting, for sure, but also offroading, camping and cycling. 48% of attendees are under 40, while 43% are in the prime earning years of 40-64.