Path to Purchase

Capturing how shoppers behave in the omni-channel world; transforming brand positioning into brand experience, and experience into conversion
Event contact first name
Sharon
Event contact last name
Chew
Email
sharonc@marcusevanskl.com
Event contact telephone number
60327236757
Description
Join us at marcus evans Path to Purchase conference! This two-day conference will discuss the holistic approach to reaching targeted shoppers; unlock value across devices and platforms; and probe impactful omni-channel solutions. The leading marketers and retailers will gather together to showcase on integrating your strategies, insights, and technology; harvesting from a sustainable O2O2O system and evolving the focus of shopper marketing beyond its historical centre of gravity! Tailor-make your own programme by selecting from either of the streams: Stream One: Shopper Insights & Analytics Stream Two: Shopper Experience & Conversion

Partner Voices

Mohegan Sun is one of the largest and most unique meeting and entertainment venues in the United States.  Situated on 185 acres along the Thames River in scenic southeastern, New England, Mohegan Sun is home to 1,600 deluxe hotel rooms, two Mandara Spa locations, a golf course, over 90 shops, restaurants and bars as well as three award – winning entertainment venues including a 10,000 – seat Arena.