Social Media Storytelling: Content Production & Copywriting Workshop

Event contact title
Conference Relations Executive
Event contact first name
Event contact last name
Event contact telephone number
+65 6592 7366
Is your content persuasive enough to trigger customer reactions? Daredevil Felix Baumgartner challenged the Mission to the Edge of Space Jumped 24 miles above ground Traveling at the world-record speed of 833.9 miles per hour Red Bull posted a photo of Baumgartner on Facebook after the stunt In less than 40 minutes, 216,000 likes, 10,000 comments and more than 29,000 shares were garnered!* Like Red Bull, in today?s cluttered communications landscape, a good piece of content triggers consumers? emotions and actions. It helps to strengthen connections between the brand and their consumers. Do you know what your customers want? Does your content resonate with your customers? How to optimise current content and consumer engagement to enhance your brand value? Are you able to assess the effectiveness of your brand content and improve ROI overtime? Join us at this 2-day conference to equip yourself with practical strategies to build an effective content strategy in today?s fast-paced communications landscape, with emphasis on the creation of innovative & compelling content for higher engagement and discovering how sophisticated monitoring & measuring tools can track and refine overall content effectiveness for better ROI. Find out how GE, Red Bull, Procter & Gamble, Philips, Unilever, PayPal, Intel, Samsung, Yahoo!, KPMG, Dell, Estee Lauder, Aon Hewitt, Mattel, The Economist Group, Aspire Lifestyles, CSL Limited and Luxola sustain content to further add value to their customers and make a difference in their brand journey. Pick up tips on how to schedule and curate content for integration across various platforms. *Juan C. L. (2012, October 14). Felix Baumgartner Completes Record-Setting Jump. In Huffington Post. Retrieved on 18th Feb, 2014, from

Partner Voices

The Massachusetts Convention Center Authority’s Public Safety Team at the Boston Convention & Exhibition Center (BCEC) and the Hynes Convention Center (Hynes) have taken their experiences to develop a comprehensive crisis management and emergency preparedness training program.