Increase Attendee Engagement with Touchable Tech

October 2, 2018

Katie Cook

Katie Cook is the Marketing Communications Specialist for Expo Logic, an event registration company that works with clients worldwide to provide innovative registration and lead retrieval services.

Touch is one of the first ways we learn as children. Toddlers are practically obsessed with being able to touch and feel everything so they can learn more. This is because the ability to physically touch and hold something can help increase our interest and help us understand things better.

Touchable tech appeals exactly to this human nature to touch and experience things on our own. With simple solutions that engage more than just our brain but also our five senses, touchable tech is exactly what it sounds like: technology that you can touch.

This technology has been a growing event trend that appeals to both younger and older generations. Touchable tech helps get attendees engaged with your event and with each other. So how can you incorporate elements of touchable tech to your next event?

Simple, basic ways to add touchable tech can be touchscreens, digital notepads or handheld games. But it doesn’t have to stop there. Here are some examples of touchable tech that might be the perfect fit for your event:

Mosaic Walls

A mosaic is a picture or a pattern created by arranging together small pieces of material. A mosaic wall is similar but is created using smaller images from social media to create a larger picture or pattern.

An attendee takes a picture, attaches your event’s hashtag and posts the picture to social media. Photos tagged with the event’s hashtag are printed onsite and placed in a specific location on the wall by the user. These tagged images create the larger image.

Not only will this boost your social media presence with your event’s hashtag being used more, but this also promotes attendee engagement and participation. The mosaic can be used to promote a specific brand with their logo or with the event’s logo. Is your event in an interesting location? Use the image of a local, well-known building or tourist attraction from that city. Attendees will find this a fun way to participate with each other and with your event.

Twitter Walls

A Twitter wall can be a great way to include attendees in your event in real-time. Like the mosaic wall, social media posts are collected based on the use of your event’s hashtag and these posts are displayed publicly at the event. Tweets are digitally displayed on a large screen, usually found in a high traffic area, and updated constantly with newly submitted content.

Twitter walls are kind of like a fireplace – people naturally gather around them and create a sense of community. While posts are being displayed, attendees can interact and discuss what is being said about the event and share ideas with each other. Also like the mosaic wall, your event’s social media presence will only go up with attendees using your event’s hashtag to participate.


Event venues come in all shapes and sizes and can sometimes be hard to navigate. Wayfinders are a great touchable tech solution that will help your attendees and even the show organizer. Wayfinders are touch screen units that provide easy navigation at the event. They can be connected to the internet or pre-loaded with your show’s information and placed in the lobby of the venue or throughout the exhibit hall. This will let your attendees search for exhibitors, products, sessions, etc. to find their location and even provide here-to-there navigation.


Used with Snapchat, spectacles are sunglasses made with a built-in camera that records short videos. Spectacles let you record your experience exactly the way you see it, from your own perspective. Users can record their view of a session or speaker and post this to social media to share with other attendees.

Touchable tech is a great way to entice attendee engagement and interaction. Incorporating this technology to your event doesn’t have to be complicated. It can be as simple as using a digital notepad to take notes. Whether it’s simple or extravagant, touchable tech is definitely something to consider for your next event.


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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.