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The Art of Maximizing Results from Webinars in 2023

December 9, 2022

Webinars are a great way to host internal meetings, conduct team training and deliver unique brand experiences to existing and potential clients. While some brands use webinars as a part of demand gen strategy, others vouch for their effectiveness in lead generation. Studies suggest that the average webinar generates 500-1000 leads and has a 55% conversion rate. This looks great in numbers, but it takes a lot of effort to achieve these results in practicality.

Promotions

Emails, custom landing pages, social media promotions, and branded communities are some ways to promote your webinar. While your best approach will depend on your particular brand, our experts believe in a people-centric marketing approach.

As Gloria Zhu, Director (Demand Gen) at Hubilo, shared with us during In Any Event, brands must realize that their customers are, after all, people. Marketers must promote their events keeping in mind that they need to sell brand experience from a human perspective.

Follow-ups

Webinars are great for meeting new people, creating brand awareness, and building communities around your offerings. They help you garner actionable customer insights to schedule further touchpoints.

According to Morgan Chaney, a B2B marketing veteran, virtually connecting with your target audience via webinars is critical to building relationships in your industry. It helps you dig deeper into your audience's challenges and plan activities centered around solutions to their challenges at a deeper level. 

Incentives

Give your customers an undeniable reason to attend your webinar. People love everything that has the potential to bring value. This “value” may include substantial information, material gifts, and more. Understanding your target audience and knowing how they define “value” is essential.

Tech Integrations

Cutting-edge technology offers excellent support to host webinars. Tech integrations can also help your sales and demand generation team by getting vital customer data. Analytics and reporting get the pulse of your audience and enable you to create the right pitch. This gets your pipeline rolling and drives revenue.

Unlock The Secret Sauce to Successful Webinars

At least 57% of marketers host 50 or more webinars per year. In this scenario, standing out is challenging but not impossible. Years of experience, expertise, some fine-tuning, and, yes, a secret sauce make it easier. If you want to find out what’s this secret sauce, explore our exclusive webinar[1] [2]  for a power-packed discussion digging deep into the topic.

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Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.