CampfireSocial™ Launches, Transforming Brand Ecosystems Like Never Before

March 18, 2021
CampFire Social

This is a sponsored article by CampfireSocial

Earlier this month marked the launch of revolutionary social network and e-commerce platform CampfireSocial™, which lets brands own the voice of their industry through first-of-its-kind white-labeled technology.

Founded by tech entrepreneur Erica Bishaf, a 20+ year veteran in market intelligence, strategy, and trade shows, CampfireSocial provides advanced data and analytics to an organization via a personalized interface made up of traditional media, social media and e-commerce.   Organizations can send mass communications and push messages to their audiences, provide a space for community members to connect with each other, and drive growth and ROI.

COVID-19 has truly changed the event and trade industry, and now, more than ever, organizations need to shift how they deliver value, benefits, and relevance to their stakeholders. Before the pandemic, associations and organizers relied on trade events alone to engage with their ecosystems and drive revenue. Now, a year later, some organizations are coming up short, lacking a way to continue to connect to stakeholders and others in their marketspace.

Erica built CampfireSocial to help organizations cultivate a market ecosystem while also providing them with a diversified revenue stream, increased year-round membership engagement and a new digital marketing vehicle for vendor partners. Now the company’s Founder & CEO, Erica believes that the unique interface of CampfireSocial will benefit companies through 2021 and beyond as industries continue to evolve and diversify.

“CampfireSocial is NOT another virtual event company. Instead, CampfireSocial’s first-of-its-kind technology provides a new solution to this need that’s unlike any other community or marketplace solution,” said Erica.

Ross Starr, MS, CEM, Chief Revenue Officer for CampfireSocial has played a pivotal role in the growth of the company and product development.   “The app stickiness of CampfireSocial combined with business analytics and data visualization of our targeted social listening platform produces real-time audience insights and interactive data dashboards on how the ecosystem thinks, behaves and transacts daily. This integration produces a powerful marketing vehicle that drives revenue growth & ROI to all industry stakeholders,” said Ross.

To directly address the specific needs of different organizations, CampfireSocial is white labeled, meaning each organization can personalize the technology as their own to maximize growth and ROI opportunity. As a part of their customizable approach, CampfireSocial™ also offers holistic consulting including content strategy, go-to-market strategy, and media kits.


With CampfireSocial, organizations can facilitate social community engagement, e-commerce, and content delivery online via mobile or desktop 365 days a year, around the clock, and generate revenue via sponsorship, e-commerce, and paid content opportunities.

While encouraging interactive, two-way dialogue and engagement throughout their ecosystems, organizations can also conduct social listening and gather data to better respond and serve stakeholders, providing industry members with a personalized digital experience where they can demonstrate thought leadership and be heard.

Having already raised $1.2M from a private venture-capital group, CampfireSocial’s launch is the first landmark in an innovation roadmap that stretches through 2023. Each release will include new features, continuing to support organizations as they deliver on strategic initiatives and industry engagement.

For more information on how CampfireSocial helps brands own the voice of their industry, visit

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.