Event Tech News: Cvent, CORT and Allseated, and GlossAi Launch Fresh Products
Event technology solutions are evolving at warp speed again, giving event professionals even more tools to streamline the experience for them and attendees. Check out a few of the latest offerings to hit the market.
Cvent, an industry-leading meetings, events and hospitality technology provider, unveiled its new Cvent Events+ solution, which is designed to deliver an always-on branded event hub to promote future events and webinars and showcase video content from past events.
"Many of today’s event organizers and marketers are hosting more events — across more formats — than ever before, which can make it challenging to capitalize on all the incredible content and leverage it to increase brand awareness and drive attendees to their upcoming events,” said Cvent Chief Marketing Officer Patrick Smith. “Events+ acts as a digital extension of an organization’s event program, where attendees will go to binge on curated ‘best of’ on-demand event video content and easily find and register for upcoming events.”
Announced at the recent Cvent CONNECT in Las Vegas, Events+ enables year-round engagement with event audiences and empowers users to extend the life of their events, maximize attendance for their event and webinar programs, and capitalize on the power of video to facilitate a more effective marketing strategy.
The new offering is built to leverage existing event content in a fully branded, on-demand video library and works seamlessly with Cvent Registration, the Cvent Attendee Hub, and Cvent Webinar. Additionally, its robust cross-promotion tools help increase visibility, registrations and attendance across an entire event program, and it also includes an innovative feature allowing logged in guests to see who from their prior event connections are planning to attend upcoming events.
CORT and Allseated
Event furnishings provider CORT partnered with event lifecycle platform Allseated to offer a virtual planning experience of its latest collection, which features natural environments and warm and neutral tones, allowing planners to design spaces that brings the outdoors inside.
"Collaborating with Allseated gets our new furnishings into the hands of designers quickly and provides a best-in-class space planning experience for all event sizes and types," said Kevin Dana, executive director of marketing and merchandising at CORT Events.
Integrating the CORT Events catalog into the Allseated platform enables meeting and event planners to see the full roster of up-to-date product listings, request quotes and make purchases with a realistic 2D and 3D view of their venue. Clients also have access to account executives trained to assist with the design process, help maximize their space, design with purpose and keep building safety codes and walkway spacing in mind.
“We’re delighted to offer CORT Events’ clients a centralized experience equipped with the newest collections and capabilities today’s event planners need,” said Erin Rooney, chief marketing officer at Allseated. “Our passion lies in helping event professionals everywhere reimagine what’s possible in space design and experience activation, and we’re excited to continue bringing this to life with CORT Events.”
Generative artificial intelligence (AI) services provider GlossAi unveiled an advanced video AI (V-AI) solution that aims to reshape how event promotions are delivered. Creating rapidly edited video using AI, the technology produces dozens of highlight reels for each event speaker quickly following their presentations, which can be used as highlight and teaser reels designed for various marketing channels, including social media, email and websites.
“Using V-AI, each speaker will receive personalized highlight reels and edited videos that boost brand perceptions and turn speakers into targeted promoters,” said Ofer Familier, co-founder and CEO of GlossAI. “Organizers are seeing the benefits of the AI revolution, turning what was once a costly and cumbersome promotional video into dozens of modern clips that are then shared across networks.”
Within minutes after speakers walk off stage, the software utilizes the video recording of the presentation to create clips of the most important moments or key statements, which are specifically designed for various marketing channels. The rapid turnaround allows event marketing teams and speakers to boost their online presence, create real-time engagement and increase the number of new audience members, potential attendees and more—all without the need for a full-time video editing team.
Beyond videos, the software can produce other AI-generated content, such as ebooks, white papers and more, all from a single speaking engagement.