7 Ways to Drive Booth Engagement Using Event Technology

July 13, 2017

Jesse Johnson

Jesse Johnson is a Marketing Specialist and Blogger at Meeting Tomorrow, a full-service event technology partner to businesses and meeting planners around the country.

There’s nearly an endless (and ever-growing!) supply of technology you can utilize at trade shows and events. However, having the latest and greatest tech doesn’t necessarily mean you’ll have a more successful event or get more leads at the show. In order to be truly great, event technology should be aligned with your event goals and used in a way that promotes engagement and interaction. It needs to compliment your brand vision instead of draw attention away from it.

Below are some surefire ways you can use event technology to drive attendee engagement:

1. Perform Interactive Product Demonstrations

Touch screens are truly great tools for engagement at events. They allow attendees to fully interact with your content rather than simply watching and listening. Touch technology is perfect for exhibitors to demonstrate apps and 3D product models, and particularly useful for large products or complex processes that can’t fit into smaller event spaces. If you’re looking to maximize impact, touch video walls are undeniably impressive and open up the opportunity for interactive group presentations.

2. Promote Friendly Competition With Gamification

Gamification is a great way to get the people in your booth excited about being there. It’s also a fantastic opportunity to create unique brand associations and give attendees something special to remember you by. There are a variety of ways you can gamify and incentivize your guests, including game show tech (like virtual prize wheels), gamification apps and social media contests. Whatever method you choose, creating an environment of friendly competition is a fun way to break the ice and encourage conversation and networking.

3. Transform Your Booth Using Augmented Reality

Augmented reality (AR) is really big right now and there are some great virtual applications for trade shows and events. One cool idea is to create a virtual scavenger hunt for guests to find hidden objects and clues overlaid on your actual booth. Alternatively, hire a gaming designer to create a custom VR game that relates to your field. Or, incorporate virtual notes and special features to go along with product demos for those interested in diving deeper. With so many possibilities, VR and AR have incredible potential to up the fun factor for attendees. Just make sure VR makes sense for your content and event goals.

4. Draw a Crowd with Great Video Wall Content

If you’re displaying videos, social feeds or digital signage, there’s no better way to draw attention than a video wall. The sheer size and brilliance of video walls make them much more impressive than standard monitors, and your content options are greater too. A few ideas to help pull in foot traffic are featuring attendees via social media feeds and showing live demonstrations and contests. You can also display your activity schedule and display sponsors so everyone can see.

5. Direct & Inspire Conversation on Social Media

Events give you the opportunity to network with attendees in person while simultaneously connecting with them online. If you really want connections to last beyond the show, you should have a social media strategy in place to promote your booth and inspire others to interact on your accounts. Using a social media wall to direct and display social discussion is a fantastic way to generate buzz. Incorporate thought leaders, giveaways and a social photo booth to up guest engagement even more.

6. Invite Guests to Charge Their Phones for Free

Event guests rely on their phones to make plans, stay organized, share content and network. The last thing anyone wants is to be without this major tool during a show. Mobile charging stations give you a great opportunity to get your brand in front of attendees, have meaningful conversations and distribute promotional material. Guests won’t need to leave the event space to charge up, so you’ll have even more time to interact.

7. Create an Irresistible Event Photo Opp

When attending any event, people love posting about it online and showing their friends how much fun they’re having. If you can create a fun-looking, unique photo opp that people will want to post, you’ll have a steady stream of guests ready to talk to you and explore your space. Let your imagination run wild and create a cool social media photo station to inspire posts and simultaneously promote your booth and brand. Leverage your social media wall, gamification tech or VR component to boost your efforts!

Overall, technology is only as good as the planning that goes into its implementation. A simple monitor or iPad can be engaging if the content is great and the team running it is friendly and professional. Always filter your event tech ideas through your brand vision and make sure it will be engaging for your audience. If you do that, you’ll be well on your way to a successful event! 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact