$551 Million Moscone Center Expansion Nears Completion

October 4, 2018

Some of the construction in downtown San Francisco will be ending soon, with a positive impact for event planners and attendees. The $551 million Moscone Center expansion project is due to be completed at the end of 2018.

Started in November 2014, the expansion adds more than 157,000 gross square feet of flexible meeting space to Moscone North and South, increasing the center’s total exhibit space to more than 504,000 sq. ft.

According to Tom David, executive vice president and chief sales officer for San Francisco Travel Association, the expansion was driven by the need to both keep and attract convention business.

“The driving force from key convention groups was to modernize the building to keep it relevant,” David said.

He continued, “We had groups that came to San Francisco on a rotational basis, once every three or four years, but as they grew they were unable to come back due to space concerns. Not only does the expansion add over 300,000 square feet of space, but 157,000 square feet of space was also added from an exhibit sense, making the building more usable.”

Moscone South opened in 1981, followed by Moscone North in 1992. The expansion nearly doubles the current amount of contiguous space that can be used for exhibitions and meetings. The new space and expanded lobbies reflect the more open, airy design aesthetic used for Moscone West, which was completed in 2003.

For large citywide groups, such as the annual Salesforce Dreamforce and Oracle Open World conferences, there will be room for growth. The additional space will also allow some groups that had been using Moscone North, South and West to comfortably fit in the contiguous North and South buildings, leaving West available for standalone groups.

Dreamforce was held at the center last week, Sept. 25-28. For those who didn’t know about the construction, it was almost completely masked by the event décor, but for those used to the old Moscone South layout, it was a marked change for the positive. 

When completed, Moscone North and South will offer:

  • Three ballrooms including a new 50,000 sq. ft., column-free ballroom that can accommodate more than 6,400 attendees
  • More than 80 meeting rooms
  • 108,000 sq. ft. of pre-function lobbies with views of the city and the surrounding Yerba Buena Gardens
  • More than 20,000 sq. ft. of secure, outdoor terraces that can be used for receptions
  • Improved public amenities including wider sidewalks, larger crosswalks between buildings, multiple open-air plazas and public art

Sustainability is also high on the list of expansion achievements. Designed to be LEED Platinum certified, the Moscone Center will have the largest rooftop solar array on a building in San Francisco, generating up to 19.4 percent of the building's energy needs. The center will be net-positive on water, have an on-site water treatment plant and will be a zero-emissions building.

Behind-the-scenes benefits include an expanded kitchen, expanded freight access for move-in and move-out, and built-in show offices.

The project also includes two new pedestrian bridges across Howard Street, the East Bridge and West Bridge. The East bridge will allow event attendees to access the upper levels of Moscone North and Moscone South without returning to ground level. The West Bridge is a public access bridge connecting the Yerba Buena Gardens on either side of Howard Street. 

David addressed some of the recent negative publicity around a perception of San Francisco as an unsafe destination, admitting that a lot of work is still needed to get the streets cleaned up but refuting the idea of the city being less safe than any other large city.

“The reality is, from a big city standpoint when we are compared to many other big cities across the United States, San Francisco is still an incredibly safe city,” he said.

In fact, San Francisco was the top-ranked U.S. city in the Economist Intelligence Unit’s Safe Cities Index 2017.

Moscone Center is located in downtown San Francisco, 14 miles from San Francisco International Airport (SFO) and just a few minutes’ walk from 22,000 of the city’s 33,000-plus hotel rooms, world-class dining, shopping and cultural venues. There are also a number of public transportation options nearby, including Bay Area Rapid Transit (BART), Muni and CalTrain.

David noted that the average-sized group that leverages the center ranges from 5,000-10,000 sleeping rooms, giving planners the ability to provide housing options within walking distance for all their attendees.

“Moscone Center’s central location is an added benefit, especially when compared to other cities where convention centers are located on the edge of the city, requiring the majority of event attendees to take buses,” he said. 

The expansion will include a new 1,880 sq. ft. San Francisco Visitor Information Center staffed by San Francisco Travel, the official destination marketing organization for the City and County of San Francisco. The Visitors Center will be open to all visitors, not just event attendees.

San Francisco Travel is actively booking the new Moscone space for 2019 and beyond. More than 1.1 million room nights have already been held for 2019, more than any other year in history.

A grand opening ribbon cutting ceremony is scheduled for Jan. 3, 2019.


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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.