News

May 03, 2018
GES has named Jay Altizer president of its North America division, effective May 14. Altizer will lead GES’ exhibition and exhibit program business in the U.S. and Canada, with a focus on accelerating growth. He brings extensive management experience, including operational excellence, business development and product innovation. Altizer successfully has led teams at Dean Foods, PepsiCo and Bain & Company. Altizer will report directly to Steve Moster, president of GES, and president and CEO of Viad. “Jay has distinguished himself throughout his career as a strategic and creative… more
May 03, 2018
Enterprise event management company Cvent has announced that it will acquire mobile event app provider QuickMobile. The acquisition is expected to close before the end of May 2018. The addition of QuickMobile's technology will help Cvent expand its Event Cloud Platform's mobile capabilities, providing mobile apps for events of all sizes. Together, the organizations will: Serve more than 25,500 customers, including 80% of the Fortune 100 Deliver 16.7 million app downloads Offer over 950 product support professionals to ensure customer success Reggie Aggarwal, founder and CEO of Cvent,… more
May 03, 2018
If popular new features and satisfied exhibitors were any indication, the third edition of PACK EXPO East proved to be its most comprehensive and successful yet. Held April 16-18 at the Pennsylvania Convention Center in Philadelphia, the show attracted more than 6,000 attendees and 400 exhibiting companies spanning nearly 100,000 net square feet of expo space. Launched in 2015 to provide Northeast packing and processing professionals with the opportunity to experience the latest in technology and innovative solutions; exchange ideas with leading industry suppliers; access cutting-edge… more
May 02, 2018
The UFI Board of Directors has elected Diversified Business Communications’ Mary Larkin as president of UFI for 2020. This decision was made at the board meeting during the UFI European Conference in Verona, Italy, and becomes effective at the conclusion of the 85th UFI Global Congress, which runs from Oct. 31- Nov. 3 in St. Petersburg. Corrado Peraboni, UFI’s current president, welcomed the election of Larkin, saying: “I congratulate Mary Larkin for being elected as the new UFI incoming President. It will be a great privilege for me to be part of the presidential trio, together with… more
May 01, 2018
The International Association of Exhibitions and Events celebrates another successful Women’s Leadership Forum April 30-May 1 at the InterContinental Washington, D.C. – The Wharf in Washington, D.C. More than 220 attendees sold out this year’s event, which featured education sessions for women at all stages of their career. The 2018 IAEE Woman of Achievement Award was presented to Jennifer Hoff, CEM, president, Taffy Event Strategies during the forum. “Jen took a leap of faith when she launched Taffy Event Strategies. She knew she had the knowledge, skills, and a bit of courage to be… more
May 01, 2018
May 25 is the day that the General Data Protection Regulation (GDPR) goes into effect. The GDPR provides EU citizens specific privacy rights regarding the collection, storage, transfer and use of their personally identifiable information. Non-compliance with the GDPR may result in significant fines and penalties of “up to €20 million, or 4% of the worldwide annual revenue of the prior financial year, whichever is higher,” according to the GDPR’s regulation 2016/679. In March, I attended a roundtable event co-hosted by Key Events and Lenos Software on GDPR compliance and how it will affect… more
Apr 29, 2018
While planning an event in an industry, show organizers quickly learn the leading voices of that industry. These voices influence large communities and offer a type of credibility brands themselves cannot. As a result, marketers have quickly engaged in “influencer marketing campaigns.”   “Influencers are a class of individuals who naturally attract emulation by their behaviors, relationships or opinions,” said Tamar Beck, CEO of Gleanin, an influencer marketing platform.   Ed Several, senior vice president of Reed Exhibitions-Americas, defines event influencers as any attendee or exhibiting… more
Apr 26, 2018
B2B eCommerce company, NuORDER, has launched Online Trade Show, a digital B2B marketplace where wholesale buyers can discover new brands, browse digital brand catalogs and place orders on demand anywhere and anytime from any mobile web browser.  Designed to be a digital continuation of the expo floor that compliments the physical trade show experience, the new platform offers buyers the discovery element experienced at live shows while enabling them to connect and conduct business with brands online both during and after the event.  Officially unveiled in December, Online Trade Show… more
Apr 26, 2018
In a continuing effort to enhance its international business relationships, World Trade Center Las Vegas recently signed three Memorandums of Understanding (MOU) at the 49thWorld Trade Center Association General Assembly in the Netherlands with host World Trade Center Leeuwarden, World Trade Center Twente and World Trade Center Denver. The agreements encourage Las Vegas to co-market with the three cities under the WTCA’s expansive brand to create access to key trade information and market research as well as facilitate business trade missions around the world.  “Following a record-breaking… more
Apr 25, 2018
An event provides one of the most powerful opportunities for sponsors to get their brand and message out in a face-to-face environment. For event organizers, sponsorships can help offset costs, increase revenue, enhance the attendee experience and strengthen partnerships.  To help clients increase the value, efficiency and impact of their live events, GES has launched GES Sponsorship Strategy & Sales. Announced on Apr. 10, the new program enhances the company’s sponsorship program offerings.  “We’ve blended decades of experience in live event marketing and domain knowledge with the… more