News

Oct 22, 2020
For exhibiting companies unable to participate in overseas trade shows due to travel restrictions, help is on the way. Launched in early October, the International Exhibitor Representation Program enables exhibitors to continue selling and/or break into targeted markets at trade shows all over the world, even if they can’t be there in person.  Depending on the show, IERP functions as a remote booth or pavilion, using its network of in-country exhibition professionals filling in for exhibitor teams that are unable to travel to show sites, said Diane Bjorklund, founder of Chicago-based… more
Oct 22, 2020
From Dec. 3-6, general service contractor Alliance Nationwide Exposition will launch Orlando Winterfest 2020 at Orange County Convention Center. Held in partnership with International Drive Business Improvement District and iHeartMedia, Orlando Winterfest will be the first holiday gift show of the year, after previously scheduled events have either been canceled or postponed into 2021 due to COVID-19. According to event officials, this event will provide the time and space for companies that haven’t had a way to network with their customers face-to-face to make the sales they desperately need… more
Oct 21, 2020
In the continuing evolution of virtual and hybrid events, the role of digital technology used to host those events has continued to evolve as well. To help sort through some of the new technology designed to aid organizers as they plan their virtual and hybrid meetings, here are four recently launched virtual event platforms. e-Attend Virtual Experience Denver-based event services company Image Audiovisuals has added a virtual event platform to its e-Attend technology. The new e-Attend Virtual Experience links broadcast-quality production, recording and live streaming services with virtual-… more
Oct 20, 2020
Raccoon Events will be expanding its award-winning U.K.-based National Running Show series to the United States. The first in a series of Run Show USA events will take place Jan. 29-30, 2022, in Boston at the Hynes Convention Center. The two-day event, planned to be 75,000 square feet, will play host to some of the most inspirational faces from the world of running, including Carl Lewis, Dean Karnazes, Susie Chan, Kelly Roberts, Camille Herron and Lazarus Lake, who will lead a packed schedule of inspirational and educational talks on the Inspiration Stage. There also will be practical… more
Oct 20, 2020
If you think cultivating a personal brand is self-centered and self-serving, think again. Amidst the ongoing global pandemic, there’s never been a more important time to present yourself boldly and accurately online. In this four-week series, TSNN will feature four articles focused on personal branding: why it’s important, how to shape your existing assets into your brand, building the pillars of your brand foundation and creating a content strategy around your brand. Whether you’ve been furloughed or laid off during the pandemic and are searching for something new, are still employed by your… more
Oct 19, 2020
While we at TSNN have been working hard to provide a balanced view of how the trade show industry has been faring during COVID-19 — highlighting the positive alongside the negative news — we also believe that much can be learned from our industry leaders during this challenging time. That’s why we’ve launched “Straight Talk,” a new interview series that will explore both the business and human side of the pandemic through the experiences and guidance of event industry executives. Like most exhibition industry professionals these days, Yancy Weinrich has been doing her best to adjust and… more
Oct 14, 2020
In a rather bold move amidst a tumultuous year for the tourism industry, Visit Spokane has unveiled a restructuring of its business model that will lead to a short-term reduction in revenue but ultimately open up other avenues of funding and allow the organization to live more fully into its mission of marketing the whole region.  “We found our old model to be antiquated and restrictive,” says Meg Winchester, president and CEO of Visit Spokane. “The hope is that by restructuring the way we do business we will create better partnerships with Spokane’s hospitality community, which will make… more
Oct 14, 2020
While the live U.S. trade show industry remains on pause, some event producers are doing what they can to support the challenged industries their shows represent by becoming community resources in the virtual space. Case in point: Questex, which has created online programming for its Nightclub & Bar Show and VIBE Conference audiences via Evolve, a free, six-month-long virtual event and engagement series designed to help restaurant and bar owners, operators, investors and suppliers achieve success into 2021 and beyond.  Geared to help exhibitors, sponsors and suppliers reconnect until the… more
Oct 13, 2020
Tarsus Group made two recent acquisitions – the remaining 50 percent of China-based Hubei Tarsus Hope’s portfolio of medical events it was in a joint venture on and buying the entirety of the Masters of Pediatric Dermatology (MOPD) event.   Hubei Hope Exhibition was the first acquisition made in 2008 by Tarsus in China as a 50/50 joint venture that included several B2B exhibitions - Chengdu Dental Show and the biannual Zhengzhou Medical and Dental Show - across the fast-growing regions of Central and Western China. “China is one of the world’s largest exhibition markets and is of great… more
Oct 13, 2020
The home of the Packers will also be home to an expansive new event venue by January 2021. Resch Expo, a 125,000-square-foot, column-free exposition center, is located in Green Bay, Wisconsin, adjacent Lambeau Field in the city’s entertainment district. Together with the existing Resch Center — which opened in 2002 and hosts events from concerts to trade shows — it will make up the new Resch Complex. More than 700 hotel rooms and a dozen restaurants are within easy walking distance of the complex, complementing the city’s more than 4,500 total hotel rooms. Design of the non-union Resch Expo… more

Partner Voices

As event professionals and destinations adjust,  adapt and evolve in these uncharted waters,  it is imperative that substantial resources be put in place for all of the people responsible for planning and executing tradeshows and expositions.   At Mohegan Sun we have built an industry-leading COVID-19 Resource Center,  with a combination of pictures from recent successful events held since our reopening on June 1st,  along with several easy to share,  downloadable documents such as our Operati