News

Sep 28, 2014
Signature Boston has added two partnerships to strengthen its portfolio of services available to meeting planners working at the Boston Convention & Exhibition Center (BCEC) and the John B. Hynes Veterans Memorial Convention Center by offering Digital Event Solutions and Registration Services.  The new partnerships come as part of an ongoing effort of the Massachusetts Convention Center Authority’s (MCCA) Strategy & Product Development Team to improve the customer experience, supporting the promise of a Signature Boston experience, according to bureau officials.… more
Sep 28, 2014
As we enter the last quarter of 2014, this is a good time for event marketers to start planning their promotional strategy for the coming year. To do that successfully, it is helpful to tune into the current digital trends and gain crucial insight into how attendees will interact with technology in the coming months. 1.       Email sharing is big. Emails with social sharing buttons increase click through rates by 158%. (Source: webdam.com) 2.       As is using responsive design to serve mobile users. 80.8% of users report reading… more
Sep 28, 2014
Signature Boston has added two partnerships to strengthen its portfolio of services available to meeting planners working at the Boston Convention & Exhibition Center (BCEC) and the John B. Hynes Veterans Memorial Convention Center by offering Digital Event Solutions and Registration Services.  The new partnerships come as part of an ongoing effort of the Massachusetts Convention Center Authority’s (MCCA) Strategy & Product Development Team to improve the customer experience, supporting the promise of a Signature Boston experience, according to bureau officials.… more
Sep 27, 2014
By Benjamin Rabe, CEM and Alexa Newman As trade show managers, it’s easy to get focused on the attendee and exhibitor experience at events and lose sight of the members who aren’t able to attend. But by taking some innovative actions, we can include and even engage members who are staying home. The American Society for Healthcare Engineering (ASHE), a personal membership group of the American Hospital Association (AHA), encountered this issue. ASHE hosts two annual conferences a year, each averaging 2,000 attendees and over 1,000 exhibitors. However, 6,000 members weren’t attending the events… more
Sep 26, 2014
The International Association of Exhibitions and Events unveils this year’s recipients of the IAEE Awards program, which recognizes professionals who have made outstanding contributions to the exhibitions and events industry. The recipients will be honored at the IAEE Annual Networking Luncheon and Awards Presentation to be held Dec. 9-11 during Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles. “The IAEE Awards Committee is very proud of this year’s honorees,” said 2014 IAEE Awards Committee Chairperson David Audrain, CEM. He added, “The dedication shown by these… more
Sep 23, 2014
The fourth annual Content Marketing World (CMWorld), a Content Marketing Institute event, took place Sept. 8-11, 2014 at the Cleveland Convention Center and saw a huge 54 percent attendee uptick. The event attracted 2,595 delegates from 50 countries, with 33 companies sending seven or more representatives. That is a significant jump in attendance from the 2013 event, which had just more than 1,700 delegates. The first CMWorld drew 600 delegates The exhibit floor grew as well, with 80 exhibitors participating, which was up from 60 exhibitors last year. To accommodate start-ups, CMWorld created… more
Sep 23, 2014
Summer hiring was brisk, and now with the busy fall season in full swing, suppliers and show organizers alike are hiring and promoting at an even faster pace than has occurred in the past few years. Emerald Expositions has promoted three veterans of the trade show industry and long-time members of the NY NOW sales team. Randi Mohr and Scott Kramer have been appointed to the new positions of vice president, show directors for NY NOW, and Allison Garafalo has been promoted to sales director.  These three internal promotions, all of which are effective immediately, include a restructuring… more
Sep 22, 2014
Newton, Mass.-based Questex Media Group, which has more than over 100 digital media products and over 50 conferences, tradeshows and events, was bought by L.A.-based Shamrock Capital Advisors for an undisclosed sum. The company was acquired in partnership with senior management. “Shamrock Capital is the perfect partner for Questex at this point in our evolution,” said Kerry Gumas, Questex Group president and CEO. He added, “They have a deep understanding of the media, communications and entertainment sectors and the customers we serve. They support our ongoing business initiatives and they… more
Sep 22, 2014
With UBM confirming it’s in discussions to possibly buy Advanstar Communications and Questex Media Group being bought last week by Shamrock Capital Advisors, yet another trade show organizer, U.K.-based Clarion Events, also is rumored to be on the sales block, according to The Sunday Times. Clarion, which currently is controlled by Veronis Suhler Stevenson, is the largest trade show organizer in the U.K., and the sales price is reported to be $327 million. Clarion's Executive Chairman Simon Kimble  and VSS Managing Partner Jeffrey Stevenson have not responded to a request for comment.… more
Sep 21, 2014
Hit the ground running at your next industry event! Make contact and connections with others in your field before you arrive at the venue so that your face-to-face meetings are productive and not centered around “Who are you?” and “What do you do?” questions. New technology is popping up daily to address this very issue. Below are a few new and old, but good, ways to network prior to an event. Event Web Site Many events offer a web portal that requires a login and profile. This isn’t just an extra hassle put in place to annoy you.  In most cases, this… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.