hb

 

Hubilo News

Sponsored by

hb
Nov 15, 2022
Events are always evolving. Whether through the twists and turns of pandemics, or highs and lows of the latest event tech, events are a constant rollercoaster. No surprise that a huge goal of event marketers and planners is to make sure their event rollercoaster has the longest line of people waiting to ride their experience. One event format, however, is constantly struggling to get up those hills to provide a thrill at the summit: webinars. They’re a necessity for just about every business, yet hosts and attendees alike find them to be a bit of a slog compared to other types of events they… more
Aug 23, 2022
Sponsored exclusively by Hubilo For the past two years, the events industry has been in a flux. The pandemic made us rethink our event strategies, and we pivoted to the planning mode that worked best—virtual events. The pivot was hard, but we learned a new way of delivering content and building relationships.  At Hubilo, we enabled virtual experiences that delivered ROI that set the bar high. The benefits of virtual events seemed to be scalable. That was the past, what now?  The world is coming back to normal. The pent up demand for in-person meetings is driving a new wave of change. In-… more
Jun 22, 2022
An event is a culmination of months of meticulous planning. Everything—from laying out the plan to conducting dry runs to post-event marketing—falls in the event planner’s arsenal. The result? Stress, stress and more stress.  But what if you had someone to share the stress (read load)? That would be much better, right? Well, that's where a designated client experience team comes into play. This team is available with you throughout the event providing real-time support and post-event reporting and analytics. Here are five reasons to have a client experience team in your green room. #1… more
May 18, 2022
Live streaming, in-person watch parties, virtual viewing around the world, and broadcast-quality production—that’s what Mastering Immersive Experiences (MIX) 2022 looked like. A terrific hybrid event indeed.  So terrific, in fact, we thought it would be unfair if we kept the gems of knowledge learned at our first hybrid event away from you. So we sat down with one of Hubilo’s premier event professionals, Jessica Connolly, who spearheaded the planning, management, and execution of MIX, and picked her brain to get the top takeaways from the event. Here’s what she had to say.  Create pre-event… more
Apr 20, 2022
Famed British mathematician and data science entrepreneur Clive Humby said it best: “Data is the new oil. (Just as oil) has to be changed into gas, plastic, chemicals, etc., to create a valuable entity that drives profitable activity, so data must be broken down and analyzed for it to have value.”  As the world embraces virtual events to cope with the disruption caused by the pandemic, there’s an opportunity for event professionals to leverage data. And one of the best things about virtual events is that they generate a goldmine of data — granular details that can help you pinpoint exactly… more
Apr 06, 2022
Every year, members leave your organization – they change jobs or professions, go out of business, retire, or just leave because they found a better alternative. That makes adding and retaining members to your association a top priority and a never-ending project. Let’s look at some reasons why your members might be going out the back door, and how you must keep new ones coming in the front. Your association benefits are unclear While obvious to you, oftentimes, the benefits your organization offers aren’t clear to your potential and current members. Prospects need the benefits delivered in… more
Hubilo
Mar 03, 2022
According to a Marketing General Incorporated benchmarking report, 50% of associations reported that members do not renew their membership due to a lack of engagement. That’s why membership engagement has always been one of the top priorities for the leadership in associations. It’s important to recognize that different members prefer to engage in different ways, and their pattern of content consumption may vary. To help better align your engagement strategy across the multitudes of channels your members might prefer, we’d like to offer up 20 ways to boost your membership engagement across… more
Feb 18, 2022
Marc Benioff, CEO of Salesforce, grabbed everyone’s attention when he said he envisioned Dreamforce being an “always-on” type of event in the future—similar to a news channel like CNN. Asynchronous events "go live" at a specific date and time but offer a much longer event experience. Here are three benefits of delivering asynchronous event experiences: Deliver evergreen and continuously evolving content: Imagine a session going live in the U.S. in Eastern Time and then people from other geographies discussing the learning in their respective time zones!Event organizers will now have the… more
Feb 10, 2022
Membership renewal is mission-critical to healthy and sustainable growth for associations. But the pandemic and its impact have created new challenges for associations of all sizes.  According to the 2021 Membership Marketing Benchmarking Report, 47% of associations reported declines in total membership, while 50% have reported that members are most likely not to renew because of a lack of engagement. Enabling meaningful engagement in an increasingly virtual and distraction-laden world is quite a challenge! Here are some actionable tips to ensure a member-centric engagement plan for 2022… more
Jan 17, 2022
Hybrid events are relatively new to the industry, and most organizations are still testing its possibilities. Determining what and how to sell sponsorships for hybrid events is also open for discussion.  Looking to kickstart your sponsorship efforts for hybrid events? Here are some tips on how you can find and secure hybrid event sponsorships like a pro.  Understand sponsor requirements Engage in a conversation with sponsors about their objectives and capabilities for the event. Many sponsors don’t have the human resources or time for elaborate sponsorship activations. While others want to… more