Bangkok-Based IMPACT Exhibition Venue Refreshes Brand
February 26, 2013
Bangkok’s IMPACT exhibition venue decide to spice its image up some by refreshing its brand with a new corporate logo to better reflect its ranking among the top venues in Asia.
“IMPACT has been focusing on its mission to be among the top five venues in Asia,” said Paul Kanjanapas, managing director of IMPACT Exhibition Management Co., Ltd.
He added, “Rebranding our image is part of the strategy to project our key attributes internationally by highlighting IMPACT as the Proficient Partner, Passionate Professional, Progressive Platform and Personalized Solution.”
Along with revitalizing its brand, IMPACT has been focusing on business development by improving its services and state-of-the-art facilities to enhance awareness in the international market.
Currently, the venue offers the largest exhibition space in Thailand, with more than 140,000 square meters of indoor space.
It serves more than 800 events a year including trade and consumer exhibitions and attracts 15 million visitors annually.
Top events include the 2012 Rotary International Convention, Thailand International Motor Expo, Bangkok Gems and Jewelry Fair, THAIFEX-World of Food Asia, Herbalife Extravaganza, Amway Expo, ITU Telecom Asia and AIDF Asia-Pacific.
“As a customer-led venue, we will continue to deliver high value to our partners and customers through mutual trust, cooperation, strategic partnerships, and customized and turn-key solutions through our ‘Partnership for Success’ corporate culture,” Paul said.
He added, “Our new logo provides the synergy that reflects our knowledge, our skills, our people and our best services at international standards to ensure success and satisfaction for all our customers.”
In recent years, IMPACT has invested more than 800 million Baht to add 30 new meeting rooms, bringing the total number to 52. In addition, two new Banquet Halls have been added with 5,710sqm to serve a variety of functions in addition to the 3,500sqm Royal Jubilee Ballroom and 2,000sqm Grand Diamond Ballroom.
Within the next two years, additional facilities and support services to be completed include the construction of a new hotel, Ibis, which will add 600 rooms to the existing 380 ultra-modern rooms at the Novotel Bangkok IMPACT; construction of a new 2,000-seat Auditorium; renovation of IMPACT Arena with additional retail shops; and the renovation of the 8 multi-purpose halls at IMPACT Exhibition Center.
“IMPACT is the country’s first MICE venue to be certified with an international standard,” Paul said.
He added, “It successfully attained ISO22000 for Food Safety Management System; ISO50001 for Energy Management System; and TIS22300 for MICE Security Management System. These achievements enhance IMPACT’s confidence and creates trust with business partners.”
This year, IMPACT expects to generate 2 billion Baht in revenue, or 10-percent growth, compared with last year.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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