CEIR Releases 2016 Changing Environment of Exhibitions Study
October 21, 2016
The Center for Exhibition Industry Research released the final two reports of its series, 2016 Changing Environment of Exhibitions.
This study consists of 10 fact sheets articulating the power of exhibitions from the perspective of exhibitors, including its most recent: Use of Exhibitions and Exhibitor Sales Channel and Exhibitor Profile – Overall Compared to Power Users.
Use of Exhibitions and Exhibitor Sales Channel reflects positive linkage between sales channels and participation in business-to-business exhibitions. Exhibiting companies aiming to increase use of a given sales channel in the next several years are also more likely to plan to increase the number of exhibitions they will participate in.
This report profiles exhibition company sales channel practices such as which are primary, how long each channel has been used, and plans looking out to the next several years. It also highlights differences by industry sector.
CEIR President and CEO Brian Casey, CEM said, “This fact sheet shows that regardless of sales channel used by exhibiting companies, the exhibition channel continues to prove it is an important conduit for driving business growth.”
Exhibitor Profile – Overall Compared to Power Users highlights similarities and differences between exhibitors in general and power users of the business-to-business exhibition channel.
It includes a snapshot of key profile characteristics and motivations for exhibiting. Power users are defined as companies that exhibit at 20 or more exhibitions annually, are participating in more exhibitions today compared to the past several years, or plan to increase the number of exhibitions in the next several years.
This study offers insights useful to organizers and exhibitors, as well as suppliers to these stakeholders, to support strategic planning and other efforts.
“This last fact sheet offers an excellent overview of power users of the exhibition channel – key profile statistics on who they are and what motivates them to exhibit,” noted EDPA Executive Director Jeff Provost. “It documents that the exhibition channel drives business for these companies; though not all power users are motivated to achieve the same goals. This report identifies those unique motivations.”
The 2016 Changing Environment of Exhibitions study dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company. It documents the use of business-to-business exhibitions today, the level of participation now compared to several years ago as well as executives’ plans to exhibit looking out to the next several years.
For more information please visit the CEIR website.
Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts.
Caring for One Another
MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
Fostering Diversity and Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.
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