Fashion Exhibition The HUB Moves to Shanghai for October Dates
The HUB, billed as Asia's leading fashion trade show, is moving Oct. 13-15 to Shanghai, during the same time period as Shanghai Fashion Week.
The HUB will be held at Central Studios, near Fashion Week happenings in the Xintiandi area of Shanghai.
This first venture into mainland China will be a curated showcase of around 40 international brands and a selection of the top Chinese designers with specific appeal to the burgeoning multi-brand retail scene in the country.
“From the outset just two years ago we knew that at some point we would take The HUB to Mainland China and now is the right time,” said Co-founder Richard Hobbs.
He added, “Even though the multi-brand channel is relatively immature new stores are opening weekly and the existing players are getting better and better. There are still hurdles when it comes to doing business in China and we are here to help and advise. From today, China will be reducing import tariffs on a number of clothing and footwear categories and we can only see more openness as China makes it easier for brands to import, find buyers and partners.”
Brands already confirmed to show at this 5th Edition include Boy London, Dienastie from Sweden, Rack & Ruin from the UK, Swims of Norway, Flying Zachinnis and Juma from the U.S., along with leading Beijing-based designers Zhang Chi and Capitale Nord.
Peter Caplowe, the other co-founder added, “We have worked hard to demonstrate to exhibitors and the wider fashion industry that The HUB is the safe pair of hands for entering the Greater China market and beyond in Asia. We are long terms veterans of the global branded fashion business and regional Asian fashion markets. We are confident we will offer the best environment and support for brands that are serious about getting in to Asia whilst protecting their brands identity and positioning."