Cassandra Farrington
Jun 04, 2019
The 2019 Exhibition and Convention Executives Forum drew 220 association and for-profit industry leaders to Washington, D.C. last week. This year’s event centered around one major theme: the increasing need for event organizers to seek out new ways to convert growth strategies into reality. After a lively cocktail reception the night before, ECEF kicked off early on May 29 with Sam Lippman, president of Lippman Connects, presenting a report titled “5 Key Data Points in 5 Minutes: 2019 ECEF Pulse Summary” based on survey questions sent out before the event. “We are in a level period,”… more
May 30, 2019
Naylor Association Solutions, a North American association software, communications, events and management services provider, has acquired TechMedia, a producer of digital marketing conferences in the United States.  The addition of these conferences will bolster Naylor’s portfolio of custom member communications, event management, software-as-a-service (SaaS) and association management services, according to Naylor officials. “Adding the TechMedia conference business to the Naylor portfolio not only expands and diversifies our event portfolio, it will [also] provide the association market… more
May 30, 2019
We've all been there — only a few hours into a looong trade show day, and your feet are already aching. When your feet hurt, it can truly be difficult to think about anything else. Yet aside from kicking off your professional shoes in favor of your old Nikes, what can you do to ensure your feet will be comfortable and presentable for the entire day? Jacqueline Sutera, DPM, a podiatrist based in New York and spokesperson for the American Podiatric Medical Association, says you don’t have to sacrifice style for comfort. She recommends brands like Vionic, which offers a wide range of colors,… more
Puerto Rico
May 29, 2019
When Brad Dean, previously president and CEO of Myrtle Beach Area Chamber of Commerce for nearly two decades, had the opportunity to take the reins as CEO of the newly formed Discover Puerto Rico in May 2018, it seemed to be the perfect fit. After all, his wife was from the island; he knew the area somewhat well; and he’s never been one to shy away from a challenge — which was important, because he certainly had his work cut out for him. We caught up with Dean, who just received the 2019 Destinations International Destination Organization Leadership Award, to learn about the progress he’s… more
May 24, 2019
Tarsus Group, a publicly listed company on the London Stock Exchange, has received an offer and reached agreement with Charterhouse Capital Partners, a U.K. based private equity firm that previously owned Paris-based exhibitions company Comexposium. Under the offer, Tarsus shareholders will receive 425 pence in cash per share plus the final dividend for 2018 of 7.7p per share, subject to its approval by shareholders at the upcoming AGM. Commenting on the acquisition, Neville Buch, Tarsus’s Chairman, said: "I am delighted to announce that the Independent Tarsus Directors have reached… more
Event Tech
May 23, 2019
Industry veteran David Beckett is no stranger to events, having worked with Experient – a Maritz Global Events Company for the better part of the last two decades. Yet the former Clevelander, now Seattleite, this spring joined the team at Eventcore — a company providing enterprise-level event registration technology software — as senior vice president of professional services. His main role is to oversee the quality of service delivery with Eventcore’s clients and partners. TSNN sat down with Beckett in the midst of his big move out West to get his take on the latest trends and technologies… more
May 21, 2019
In the past several years, C-level marketers across all industry segments have been putting more emphasis on — and budget toward — digital and experiential marketing, says Chris Cavanaugh, chief marketing officer at Freeman. Freeman, once known as Freeman Decorating Services, has long been known for exhibition logistics management and has grown into an experiential marketing powerhouse. According to the recent Ad Age Annual Agency report, which gives Freeman strong rankings, the experiential marketing category grew 2.1 percent in the U.S. over the past year, outpacing the “all marketing… more
May 21, 2019
It’s been a busy spring for the trade show industry so far, with event companies and organizations forging new business relationships and securing existing partnerships. SEMA Sticks with onPeak SEMA is continuing its partnership with onPeak to provide SEMA Show participants with housing options at nearly 40 hotels throughout Las Vegas for the 2019 show, set for Nov. 5-8 at the Las Vegas Convention Center. Rooms booked through onPeak include guaranteed low rates, no hidden fees and the option to cancel without penalty, according to SEMA officials. “Through onPeak, attendees have dozens of… more
May 20, 2019
Is face-to-face marketing still relevant, and are there plans to use it moving forward? What is the image of the business-to-business exhibition channel today? A new report from the Center for Exhibition Industry Research aims to answer those questions — and more — from the perspective of marketing leaders. The first in the new “Head of Marketing Insights” series, “Overview of Marketing and Sales Approaches, Most Urgent Objectives, and Brand Image of the B2B Exhibition Channel to Support Needs” examines the perception of B2B exhibitions as a marketing channel. The report draws from survey… more
DES
May 17, 2019
From Los Angeles to Germany, trade shows around the world saw higher attendance and larger exhibit floors than previous years last month. Take a look: DSE 2019 Digital Signage Expo—the world’s largest trade show and conference for digital displays and interactive technology—saw the second-largest attendance in its 16-year show history at its Las Vegas show this year, logging a 3 percent increase in end-user attendees over the previous year and a 6 percent increase in total verified attendance (4,260), which includes end-users along with system integrators and advertising executives. This… more