May 21, 2019
In the past several years, C-level marketers across all industry segments have been putting more emphasis on — and budget toward — digital and experiential marketing, says Chris Cavanaugh, chief marketing officer at Freeman. Freeman, once known as Freeman Decorating Services, has long been known for exhibition logistics management and has grown into an experiential marketing powerhouse. According to the recent Ad Age Annual Agency report, which gives Freeman strong rankings, the experiential marketing category grew 2.1 percent in the U.S. over the past year, outpacing the “all marketing… more
May 21, 2019
It’s been a busy spring for the trade show industry so far, with event companies and organizations forging new business relationships and securing existing partnerships. SEMA Sticks with onPeak SEMA is continuing its partnership with onPeak to provide SEMA Show participants with housing options at nearly 40 hotels throughout Las Vegas for the 2019 show, set for Nov. 5-8 at the Las Vegas Convention Center. Rooms booked through onPeak include guaranteed low rates, no hidden fees and the option to cancel without penalty, according to SEMA officials. “Through onPeak, attendees have dozens of… more
May 20, 2019
Is face-to-face marketing still relevant, and are there plans to use it moving forward? What is the image of the business-to-business exhibition channel today? A new report from the Center for Exhibition Industry Research aims to answer those questions — and more — from the perspective of marketing leaders. The first in the new “Head of Marketing Insights” series, “Overview of Marketing and Sales Approaches, Most Urgent Objectives, and Brand Image of the B2B Exhibition Channel to Support Needs” examines the perception of B2B exhibitions as a marketing channel. The report draws from survey… more
DES
May 17, 2019
From Los Angeles to Germany, trade shows around the world saw higher attendance and larger exhibit floors than previous years last month. Take a look: DSE 2019 Digital Signage Expo—the world’s largest trade show and conference for digital displays and interactive technology—saw the second-largest attendance in its 16-year show history at its Las Vegas show this year, logging a 3 percent increase in end-user attendees over the previous year and a 6 percent increase in total verified attendance (4,260), which includes end-users along with system integrators and advertising executives. This… more
May 16, 2019
Reed Exhibitions (RX) is launching eight new trade shows this year across six cities: Chicago; Las Vegas; Orlando; New York; Portland, Oregon; and San Diego. A combination of B2B and B2C, the new events include collaborations with leading media brands and associations, geo-clones of RX global brands and value chain extensions of existing RX events. “[Launching new events] is an integral strategic pillar for business growth at RX,” says Hervé Sedky, president of Reed Exhibitions, Americas. “We launched eight events in 2018 that will continue in 2019. To date, RX [Americas] has approved eight… more
May 16, 2019
The UFI Board of Directors has elected Anbu Varathan president of UFI for 2020-2021, making him the first person from India to hold this role in the history of the association. The decision was made yesterday at a board meeting kicking off the annual UFI European Conference in Birmingham, U.K. "I am delighted to be part of UFI’s top leadership in the coming years and to continue with the development and support that UFI has provided the industry for so long,” said Varathan. “As the first president in UFI’s history based in India, I’m even more pleased to have been elected to this position,… more
May 13, 2019
Emerald Expositions' board of directors appointed Sally Shankland as president and CEO of the company. Shankland will assume her new role on June 1 and will remain a member of the company’s board. Phil Evans, Emerald’s Interim president and CEO, who was appointed when long-time leader David Loechner stepped down, will continue to serve as the company’s CFO. ”Sally’s experience, skills and approach are a perfect match with the Board’s requirements for the Emerald CEO position; and, after conducting a thorough search over the last seven months, I am thrilled to have her accept the position… more
May 08, 2019
Following a Dallas city audit released in January that scrutinized VisitDallas and its president and CEO, Phillip Jones, the bureau announced he is stepping down. The VisitDallas Board of Directors and Jones came to a mutual decision at a board meeting today. An interim CEO will be announced May 9, and the Board has begun a search for a full-time successor. “The Board is thankful to Phillip for his 15 years of leadership and great career at VisitDallas,” said Mark Woelffer, VisitDallas board chair. He added, “We are proud of the work VisitDallas has accomplished during Phillip’s tenure… more
Madison, Wisconsin
May 09, 2019
The city of Madison, Wisconsin, while less than half the size of Milwaukee, has a lot of things going for it. For one, it has one of the best farmer’s markets in the United States (visit in July and you’ll see what we mean). It also sits right on Lake Mendota, making it a prime spot for water recreation; ranks among the top five healthiest cities in the country; and has a creative, energetic vibe thanks to University of Wisconsin-Madison. It makes sense that many trade show organizers and meeting planners want to capitalize on all of those amenities by hosting events in Madison (among the… more
May 08, 2019
A primary reason many people attend conferences and trade shows is to meet the right contacts and vendors. To support this need, show organizers across industries are launching formalized matchmaking programs designed to help attendees make better connections and everyone is reaping the benefits. Jessica Blue, senior vice president at Licensing Expo—an organization that connects entertainment, character, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers—says it created the Matchmaking Service in 2016 to further help its attendees and… more