Apr 03, 2018
Reed Exhibitions unveiled seven event launches in 2018 across five cities, including Manhattan, Brooklyn, Philadelphia, Orlando and Santa Monica. The events are a combination of B2B and B2C. Some are in collaboration with leading media brands, some are geo-clones of RX global brands and others are value chain extensions of existing RX events. "Included in RX's strategy for 2018-2020 is organic growth via launch. I am pleased to announce our 2018 launches which leverage RX's existing sector experience, but also provide RX entry into new growth areas,” said Hervé Sedky, president of Reed… more
Apr 03, 2018
The Reno-Sparks Convention & Visitors Authority (RSCVA) Board of Directors has appointed global entertainment and convention venue management company, SMG, to oversee operations at Reno-Sparks’ major convention and entertainment facilities.  The four-year operating agreement includes the RSCVA-owned Reno-Sparks Convention Center (RSCC), the state-owned Reno-Sparks Livestock Events Center (RSLEC), as well as the Reno Events Center (REC) and the National Bowling Stadium (NBS), which are both owned by the City of Reno. “This is a great opportunity for the entire Reno Tahoe region and an… more
Apr 02, 2018
There is a lot of noise and competition out there, which means it’s getting more and more challenging for brands to really stand out and catch the attention that they need. To help brands figure out what tools might help them rise above, Next Events Media Group, run by trade show industry veterans Britton Jones and Sharon Enright, will launch a new show – BRANDXCELERATOR – Nov. 11-12 at at New York’s Metropolitan Pavilion located at 125 West 18th Street. BRANDXCELERATOR is a one-of-a-kind conference and trade show to provide mid-market company owners and top managers the branding tools and… more
Mar 29, 2018
Lance Fensterman has been promoted to president of Global ReedPOP, the rapidly growing pop culture division of Reed Exhibitions that he helped to conceive and launch. Thanks to Lance’s vision and leadership, ReedPOP has become the leading producer of pop culture events in the world, and is the fastest-growing portfolio within Reed Exhibitions, according to company officials. "Lance’s passion is unmistakable and contagious, and that passion has driven the explosive growth of ReedPOP from a quirky offshoot of Reed Exhibitions to the global powerhouse brand that it is today" said Hervé Sedky… more
Mar 29, 2018
For the first time in Freeman’s 90-year history, a non-family member was named its fourth CEO – Bob Priest-Heck. “We are focused on building our clients’ brands and helping them succeed in a dynamic environment by creating meaningful brand experiences that help build relationships and drive clear and measurable outcomes,” said Joe Popolo, CEO of The Freeman Company, the newly created parent company that encompasses Freeman, Encore Event Technologies and Alford Media. He added, “Bob is no stranger to this, having previously served as the president of Freeman. He has a history of driving… more
Mar 28, 2018
Robots sparring with light sabers, t-shirts printed on the spot for a good cause, genetic testing companies and lots and lots of AR and VR were just a few of the highlights at the South by Southwest (SXSW) main trade show that ran March 11-14 at the Austin (Texas) Convention Center. This trade show actually was just one of many that ran during the two-week SXSW main event that drew together 70,000+ attendees in the interactive, film and music industries for parties, brand activations, sessions and keynotes. TSNN touched base with Brittani Mathis, senior exhibitions manager, before SXSW… more
Mar 28, 2018
Michael Fetter has been hired as the director of marketing in the Marketing Communications department for the Louisville Convention & Visitors Bureau. Before coming to the bureau, Fetter was a media buyer for Bandy Carroll Hellige (BCH), as well as a marketing manager for Phoenix Process Equipment Company where he oversaw all strategic marketing and communications plans. Fetter returned to BCH in 2016 as an account manager, with the Louisville Convention & Visitors Bureau among his clients. He graduated Cum Laude from the University of Kentucky with a Bachelor of Science in… more
Mar 27, 2018
The Center for Exhibition Industry Research (CEIR) has released the first study in its newest research report series for event attendee marketers, “How to Grow Attendance.” Focused on planning and goal setting to help position an attendee marketing campaign for success, Report One: Planning and Goal Setting that Positions Efforts for Success provides benchmarks for all phases of a marketing campaign, documents the most popular attendee marketing approaches used by show organizers and pinpoints characteristics where attendee growth is achieved. According to Cathy Breden, CEO of CEIR, the “… more
Mar 23, 2018
Cincinnati Magazine has purchased Cincinnati Baby & Beyond Expo from Hart Productions. Set for Sept. 15-16 at the Sharonville Convention Center in Cincinnati, Ohio, the annual consumer show for moms, moms-to-be, parents and extended family attracts more than 10,000 attendees and more than 150 exhibiting companies featuring the latest in baby gear, clothing and accessories, along with onsite child and health care experts and interactive activities to keep kids entertained. According to Ivy Bayer, publisher of Cincinnati Magazine, which has produced the expo’s program since its inception… more
Mar 21, 2018
The Expo Group, an exhibitions and events partner that invests in growth, is now accepting nominations from across the industry for The Expo Group Show Manager of the Year (SMOTY) Awards. The awards program annually recognizes great leaders in events and trade shows. “Honorees of the SMOTY Awards wow everyone with their commitment, innovation and excellence,” said President and COO of The Expo Group Randy Pekowski. He added, “This awards program is a way for us all to recognize people who don’t always receive accolades in the press or within our industry associations. By presenting these… more