News
Jun 01, 2022
Shepard, the third-largest event services provider in the U.S., has teamed with Bear Analytics, a leading data analytics firm for event producers, trade associations and professional societies, to help show organizers address the ever-important aspect of event data to drive revenue and quality attendance.
Knowing that show organizers don’t always have the time or resources to invest in big data projects, the partnership is a win-win on all fronts, according to Cory Smith, vice president of strategic services at Shepard, which is committed to providing clients with signature full-service… more
May 31, 2022
The International Security Conference & Exposition (ISC) West recently wrapped up the first major security and public safety event of the year, boasting record-breaking attendance growth. Held March 22-25 at the Venetian Expo in Las Vegas and hosted in collaboration with premier sponsor Security Industry Association (SIA), the leading annual comprehensive and converged security trade show and conference in the U.S. had an 88% increase in participation compared to its 2021 West event, which took place July 19-21 at the same venue.
According to officials from RX, which owns and produces… more
May 30, 2022
Spring continues to blossom with a slew of new hires and promotions and newly created positions at trade show and event-related organizations across the U.S. and abroad. Here’s the latest news about hard-working professionals in the trade show industry that you need to know!
Spiro
Spiro, the brand experience agency within the GES Collective, has named marketing, PR and digital media content veteran Beki Winchel its thought leadership and innovation director. Based in Gothenburg, Sweden, she will focus on creating impactful thought leadership content, strategies and campaigns designed to… more
May 27, 2022
Exclusively sponsored by Shepard
The need for show organizers to integrate a digital engagement strategy into their event plan continues to prevail as the industry progresses. While the evolution of the event landscape has posed new challenges, the industry shifts have also created an immense amount of opportunity.
The idea of “connections were made, business was done, the show is closed, the job is complete,” is a methodology of the past when it comes to interacting with your audience. Now more than ever, organizers should be looking for ways to deliver omnichannel experiences for… more
May 25, 2022
Brand discovery platform FounderMade, which was acquired by Tarsus Group in December last year, plans to expand their portfolio with the launch of BeautyMade: The Show for High Growth Beauty Innovators.
Scheduled to take place Oct. 13 at The Barker Hangar in Santa Monica, Calif., BeautyMade will host influential executives in beauty retail, investment and media, while promising to showcase the world’s most creative and emerging beauty brands.
FounderMade is partnering with The Estée Lauder Companies’ New Incubation Ventures (NIV) group. NIV is the early stage investing and incubation… more
May 24, 2022
Trade Show News Network (TSNN) is thrilled to unveil it will be celebrating the 2022 TSNN Awards Nov. 8-9 at host venue CAESARS FORUM in Las Vegas.
The two-day festive event will feature a bevy of awards celebrating all of the amazing innovation at trade shows in the past year, as well as the people who are the best of the best at what they do.
The 12th Annual 2022 TSNN Awards gala celebration and educational conference will be held at the new CAESARS FORUM, which is the host sponsor of the overall event.
“Caesars Entertainment is honored to partner with TSNN to host their Annual Awards… more
May 24, 2022
An expected rebound of the U.S. B2B exhibitions industry is underway, according to the Center for Exhibition Industry Research (CEIR), which released the results of its 2022 First Quarter Index on May 23. According to the stats, the U.S. business-to-business (B2B) exhibitions industry improved significantly in the first quarter of 2022, compared with the previous eight quarters, with cancellation rates for physical in-person events continuing to drop, compared with 2021.
In Q1 2022, the cancellation rate was 9.2%, compared to 91.3% in the first quarter of 2021, 66.2% in the second quarter,… more
May 23, 2022
While the trade show and meetings industry continues its steady path toward recovery, some event-related organizations remain committed to making sure that those less fortunate within the communities they operate aren’t left behind. Check out two event industry entities who recently went the extra mile to make a difference in their home cities and beyond.
Music City Center
Nashville’s Music City Center, in partnership with Sodexo Live! and Nestlé, recently donated 150 gallons of soup to The Nashville Food Project, a nonprofit organization that brings people together to grow, cook and share… more
May 20, 2022
Sponsored Exclusively by Visit California
Palm Springs is the best kind of party town, always evolving and never resting on its laurels. The cool crowd heads to the desert region for hip hotels with poolside DJs, al fresco cocktails, live entertainment, and energetic dance floors.
Take a dip—or just hang out poolside with a Cranky Coyote cocktail—at the Ace Hotel & Swim Club, or venture into the hotel’s Amigo Room, a quirky hipster-magnet that on any given night may host stand-up comedy, bingo, and even arts-and-crafts sessions. Serious beer aficionados need look no further than Yard… more
May 20, 2022
Snöball, a word-of-mouth marketing and audience growth platform for events, formed a strategic partnership with CLIPr, a video analysis and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics and subtopics. With the alliance, Snöball will pair its event marketing and social amplification expertise with CLIPr’s ability to create more searchable video content to help event professionals greatly increase content personalization and drive audience acquisition, retention and engagement.
With the industry having shifted to virtual and… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.