Event Dates
2019-06-13 - 2019-06-14
Venue
Organizer
Exhibitors
0
Floor Size
0
Attendees
0
Event contact title
Contact
Event contact first name
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Event contact last name
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Email
admin@conferences.com.sg
Event contact telephone number
(65) 6592 – 7355
Description
Join this 2-day practical workshop to acquire the latest customer experience (CX) strategies, tools and techniques to deliver user-centered digital experiences. Find out how to define real world problems and apply ideation techniques to reframe the CX problem. Learn how to conduct user research and obtain insights to reduce user pain points across touchpoints. Chart detailed empathy maps and customer personas to identify user needs and wants. Discover how to turn ideas into real-life digital experiences with user journey mapping, storyboarding, user testing, prototyping and more.
Attendee information
Benefits of Attending:
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- Discover how to define, frame and identify key elements to resolve CX challenges
- Pick up practical ideation tools and templates to enhance customer-centered thinking
- Dive deep into user research activities and interviews for improved CX solutions
- Analyse ideation insights from user research activities to reshape customer understanding
- Examine the role of emerging technologies (AI, VR, Chatbots and more) in CX strategies
- Develop detailed customer personas based on insights gathered from research
- Design empathy maps and personas to understand customer needs and behaviours
- Create a CX storyboard to improve on your organisation’s customer journey
- Learn new ideas, designs, products and services to elevate your CX strategy
- Explore how to bring your CX concepts to life through proper prototyping
- Practise pitching your ideas in teams for review and immediate feedback