The Media Center

Address:
Reston
Virginia
USA
Organization Contact Title
Ms.
Organization Contact First Name
Gloria
Organization Contact Last Name
Pan
Email
gpan@americanpressinstitute.org

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!