Submitted by f@nt@il on Wed, 05/02/2012 - 02:25
Twice a year, an astounding array of the world's best home, gift and lifestyle resources converge at the SFIG, offering an incredible selection of exceptional merchandise in one convenient, well-organized marketplace.
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Partner Voices

Understand Your Audience with the Persona Tree
Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!
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