Want to Get Personal About YOUR Business? Meet John Rice, Trade Show Road Warrior!

February 4, 2018

Arlene Shows

Arlene Shows (yes – that’s her real last name!) is the Marketing Director for TSNN & TSNN Awards and a passionate networker in the events industry.

Do you know the infamous John Rice? If you’ve been in the trade show business for any length of time, chances are you do. And if you don’t – maybe it’s time you change that! Why, you ask? First of all, John is fun and second, he’s the guru on all things trade show-related (that’s what happens when you’ve spent close to 25 years in this industry…)!

Basically, John is an event expert (he has witnessed it all) and knows how to listen carefully while wrapping his head around business models and goals for CVB’s, venues (all sizes), technology companies, suppliers (all kinds), marketing agencies and more.

So, here’s your chance to pick his brain (complimentary) because (drumroll please) he’s likely coming to a town near you. Engage with him face to face (or reach out on the phone), he’s willing to offer trade show consulting at no cost to you. This is a chance to show off your city or company while increasing your knowledge, relationships, leads and reach (TSNN has many free and paid ways to do this…). Plus, John likes tours!

Here’s the extra fun part: since TSNN likes to keep our jobs interesting and have a good time along the way, we are tracking John on his adventures (follow @TSNN_com_US & #TSNNroadtrip). Jump into the fun and see pictures of where John has been and where he’s headed. Better yet, jump in a picture with him and show off your team!

We will post fun shots (kind of like a “Where’s Waldo” but with John) and if you are the first to guess where he is, your name will be in a drawing for a $100 Visa gift card. Meet face-to-face with John and he will be packing goodies, like a free TSNN Top 250 list – so stay tuned and be engaged!

John's loose (driving) itinerary: (he has been known to divert if you call him…) – he’s covering close to 3,900 miles!

·         New York City, Atlantic City, Philadelphia, Cleveland, than Chicago…

·         Rochester MN home of Exhibitor Magazine, Minneapolis (yes – that lucky dog attended the super bowl) then he’s off to all points in-between as he heads East towards Boston…

·         Next stop – Vegas! For ExhibitorLive (Are YOU going?) Fun picture below of John in 2003 (we weren’t kidding when we said he’s been around a while)! Call for a meet up. If you missed him – reach out for a phone consult…

Don’t be shy, reach out today: John Rice, Vice President of Sales jrice@tsnn.com or 617-201-7088

John Rice











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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: