News

Nov 26, 2019
Attending IAEE’s Expo! Expo! In Las Vegas from Dec. 3-5? As you’re planning your schedule, be sure to slot in time to stop by the AV Experience by SmartSource. Together with AVIXA and IAEE, SmartSource will deliver audiovisual-focused education on the showfloor, ranging from practical advice for exhibition planners tasked with changing the attendee experience, to checking out next-gen and experiential AV technology. “SmartSource has enjoyed a long and productive relationship with IAEE,” said Sonny Goyal, SmartSource CEO. “We are excited to be a part of the AV Experience with AVIXA to help… more
Nov 26, 2019
Event organizers wanting to learn and leverage exhibition sponsorship practices can advantage of the B2B Exhibition Sponsorship Playbook series produced by Center for Exhibition Industry Research. Providing a comprehensive overview of B2B expo sponsorship practices in North America, the new five-part series compiles and compares organizer and exhibitor practices. It also includes industry benchmarks and insights on how stakeholders can refine their programs to enhance success. Unveiled on Oct. 28, Part One: What Organizers Offer Compared to What Exhibitors Buy takes a deep dive into the… more
Nov 25, 2019
Earlier this month, MGM Resorts International launched a standards-driven social impact program called “Focused on What Matters: People, Community and Planet” that outlines the company’s vision for a sustainable future through environmental and corporate social responsibility initiatives. Through its impact on various aspects of the company’s operations, the program will also make it easier for planners to create meetings and events that reflect the sustainability goals and corporate values of their organizations. The new program is in line with the UN's Sustainable Development Goals and… more
Nov 21, 2019
Every journey at Expo! Expo! is uniquely different, but what brings it all together is the continued drive to learn from one another and our passion to keep our shows flourishing. Expo! Expo! IAEE’s Annual Meeting & Exhibition provides attendees with a diverse marketplace to view and assess the tools needed to plan and manage successful trade shows and events for years to come. Here, IAEE spoke with Amy Durkin, CEM, CMP who shared the importance of connections made at Expo! Expo!. Tell us a little about yourself. What are your current responsibilities? My name is Amy Durkin and I am the… more
Nov 21, 2019
The International Association of Exhibitions and Eventshas added a new course to its CEM Learning Program titled Neuroscience of Exhibitions and Events. It will be offered May 13 during CEM Week in Baltimore, Md., next year and again Aug. 25 during CEM Week in Austin, Texas. The course will be taught by Janet Sperstad, CMP, program director for the Event Management Degree at Madison College. As an industry veteran and leader with more than 25 years of experience as an event professional, Sperstad has dedicated her career to defining the competencies and career pathways that articulate… more
Nov 21, 2019
Rich in history, tradition and culture, Scotland is an easy-to-reach, yet often new destination for meeting attendees. The number of direct flights from the U.S. east coast has grown significantly over the past several years, and many major European cities offer connections to Scotland’s five international airports.  There’s a lot more to the country than golf, Scotch whisky, bagpipes, sheep and haggis (a boiled Scottish dish made from sheep offal, onion, oatmeal and other ingredients), although all of those are plentiful. “Scotland offers historic cities, castles, distillery tasting… more
Nov 20, 2019
The forthcoming expansion of the Wynn Las Vegas convention center, set to be complete in February 2020, is getting more high tech. Cox Business announced this week that it will support the property with increased connectivity. When the expansion is complete, Wynn Las Vegas will have 300,000 new square feet of rentable space, offering a total of 560,000 square feet across four pillar-free ballrooms, 57 meeting rooms, a 20,000-sq.-ft. outdoor pavilion and a 20,000-sq.-ft. adjacent lawn. Cox Business has provided managed Wi-Fi services for the Wynn and Encore meeting and convention space since… more
Nov 18, 2019
Each year, Trade Show News Network compiles a list of the Top 250 Trade Shows ranked by net square footage in the United States. Submissions to be included on the 2019 list now are open, and the shows must have occurred in 2019 in the United States. The form to fill out is HERE, and the deadline is Feb. 21. TSNN is proud to present valuable data to the industry, which is based on in-depth information provided by show organizers about their events. The list on TSNN.com includes show name, link to show’s Web site, show dates and description, number of attendees, exhibitors, net square… more
Nov 18, 2019
MJBizCon already had snagged the fastest-growing net square footage for-profit show honor Saturday night at the 10th anniversary of the 2019 TSNN Awards, when Cassandra Farrington, CEO and co-founder of the cannabis-focused business event, was onstage once again accepting the TSNN Award for fastest-growing overall trade show for net square footage. “I totally get that we caught lightening in a bottle … this is a once in a lifetime show and industry,” Farrington said of the show that was a winner in the same category last year. The awards weekend was held Nov. 15-17 in Dallas, with the… more
Nov 18, 2019
Who hasn’t taken home some of those mini bottles of shampoo, conditioner, body wash and lotion often found in hotel room bathrooms? In the past, hotels have partnered with brands like Gilchrist and Soames, Bath and Body Works, and L’Occitane, providing coveted scents in a tiny-format sizes only available in guest rooms. But those days will soon be drawing to a close — and for a good cause. In an effort to incorporate more sustainable practices, major hotel chains including Intercontinental, Marriott and Hyatt are doing away with the pocket-sized amenities you’re used to seeing in hotel room… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.