News

Jun 24, 2022
Mark Johnson, chairman and CEO of Minneapolis-based The STAR Groupe, has acquired leading trade show and corporate event marketing education company Exhibitor Media Group, publisher of the award-winning EXHIBITOR magazine and producer of EXHIBITORLIVE, the national conference and exhibition for trade show and corporate event marketers.  As the founder of Star Exhibits and Environments in 1993, Johnson made a strategic decision following the COVID-19 pandemic to establish a holding company dedicated to serving the face-to-face marketing industry.  “The trade show industry was significantly… more
Jun 24, 2022
Leading digital engagement platform JUNO has secured $10 million in Series A funding, led by global software investor Insight Partners, that is aimed at advancing the company’s mission to serve networked communities, ultimately allowing users to engage in integrated physical and digital worlds. Human connection is critical to building communities around events, whether virtually or in-person, according to Josh Hotsenpiller, founder and CEO of JUNO, adding that JUNO is one platform for all digital engagement—networking, community, events and learning. “Digital is what’s next for communities… more
Jun 23, 2022
Three is not a crowd when it comes to the leadership team at Huntington Place. While female executives and general managers are becoming more and more common at convention centers across North America, few U.S. facilities can claim an all-female leadership team made up of three dynamic industry veterans: Lisa Canada, chairwoman of the Detroit Regional Convention Facility Authority (DRCFA) and the DRCFA Arts Committee; Karen Totaro, general manager; and Becky Bixby, assistant general manager. Bringing decades of experience to their roles, the powerful trio has made Detroit’s downtown… more
Jun 22, 2022
An event is a culmination of months of meticulous planning. Everything—from laying out the plan to conducting dry runs to post-event marketing—falls in the event planner’s arsenal. The result? Stress, stress and more stress.  But what if you had someone to share the stress (read load)? That would be much better, right? Well, that's where a designated client experience team comes into play. This team is available with you throughout the event providing real-time support and post-event reporting and analytics. Here are five reasons to have a client experience team in your green room. #1… more
Jun 21, 2022
As its second major in-person convention since the onset of the pandemic, the Asian American Hotel Owners Association’s (AAHOA) annual AAHOA Convention & Trade Show (AAHOACON) once again converged to unite the who’s who of the hotel industry for four days of networking, learning, deal-making and cultural celebration.   Held April 12-15 at the Baltimore Convention Center, the lively expo and conference drew more than 6,000 registered attendees and 515 exhibiting companies as well as innovative industry professionals, prominent politicians, business leaders and entertainers serving as… more
Jun 20, 2022
Two new wild bird species were recently identified at the Javits Center’s nearly seven-acre green roof, which has evolved into a unique wildlife sanctuary since its genesis in 2014. The new birds, discovered this spring by New York City Audubon Society, Killdeer and Ovenbird, now join 35 other local and migratory bird species, five bat species and thousands of insects, including 300,000 honeybees that regularly visit or inhabit the rooftop sanctuary on Manhattan’s West Side. Led by the New York Convention Center Development Corporation (NYCCDC), the construction of the 6.75-acre green roof,… more
Jun 17, 2022
The first IMEX Frankfurt since 2019 proved to be a momentous occasion for the global meetings and events industry, as professionals gathered with colleagues to celebrate the return of events, reconnect, learn from industry peers and conduct business. The show, held May 31 to June 2 at Messe Frankfurt, drew approximately 9,000 attendees, including nearly 3,000 buyers, and 2,300 exhibiting companies. “It’s clearly been a great week for our global industry,” said Carina Bauer, CEO of IMEX Group. “The show was imbued with a sense of camaraderie and celebration, and it felt good to be back… more
Jun 17, 2022
Celebrating 25 years of innovation and trendsetting in the confectionary and snack industries, the 2022 Sweets & Snacks Expo drew nearly 16,000 total attendees, including nearly 700 exhibitors and more than 110 exhibitors in the Supplier Showcase, to Chicago’s McCormick Place May 23-26. This year’s show spanned 4.5 acres of candy and snack innovation and focused on the show’s evolution over the past 25 years and its history of offering new confectionery and snack products, actionable insights and opportunities for members of the industry to connect.  “There’s no better way to celebrate… more
Jun 16, 2022
Event tech powerhouse MeetingPlay + Aventri (MPAV), which merged earlier this year to provide a comprehensive event planning and management solution for virtual, in-person and hybrid events, purchased eventcore, a leading event registration platform for organizations looking for customized solutions for the most complex events. The acquisition positions MPAV as a premium platform for delivering innovative and impactful experiences through the entire event lifecycle. Known for pushing the envelope on technology advancements, MPAV provides a suite of premium solutions, including custom mobile… more
Jun 14, 2022
In their quest for recovery and growth, associations, CVBs and trade show producers have been busily tapping new executives as well as filling director and management positions with experienced professionals. Check out all the hard-working individuals moving up at event-related organizations across the U.S. this month!  American Pet Products Association   The American Pet Products Association (APPA) has appointed seasoned association executive Peter Scott as its CEO, effective Aug. 15. A proven leader bringing more than 20 years of experience to his new leadership role, Scott has served as… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.