News

Feb 18, 2022
As the COVID-19 pandemic shifted the event industry from in-person to virtual and hybrid over the past two years, a new challenge emerged: a lack of measurement standards for digital events. Enter global assurance provider BPA Worldwide, which formed a working group of 15 representatives from all segments of the industry to tackle the issue and create the newly launched Reporting Standards for Digital Events (RSDE). RSDE, a standardized set of 17 data tables and glossary terms, is designed to benefit the entire industry, including event organizers, exhibitors and digital event platform (DEP… more
Feb 17, 2022
The rush to rebuild staff and grow leadership teams at trade show and event-related organizations continues full speed ahead as companies, associations and CVBs anticipate a more robust 2022. Take a look! UFI  UFI, the Global Association of the Exhibition Industry, appointed international event management veteran Adeline Vancauwelaert as COO, effective Feb. 22. Working out of the organization’s Paris headquarters, she joins UFI from France-based global exhibition organizer Comexposium, where she served as event director and played a leading role in strategic positioning, team management and… more
Feb 16, 2022
The Advertising Specialty Institute (ASI) kicked off 2022 on an overwhelmingly positive note, with its hotly anticipated ASI Show Orlando drawing 3,000 supplier and distributor professionals who were excited to reunite and make valuable in-person connections. Held Jan. 4-6 at the Orange County Convention Center (OCCC), ASI Show Orlando featured a busy showfloor with more than 500 booths spotlighting the top in-stock products of 2022 as well as education, a powerful panel discussion and numerous networking opportunities. The show attracted distributors from across the country, including 800… more
Feb 15, 2022
U.S. Travel Association leaders outlined a path forward during the organization’s annual State of the Industry Address on Feb. 2, which highlighted the progress made since March 2020, while emphasizing critical areas of importance to fully recover to pre-pandemic levels—including business travel and face-to-face events. “The worst of the pandemic is truly behind us, but there is a lot of work ahead,” said U.S. Travel President and CEO Roger Dow, underscoring the $730 billion in cumulative travel spending losses since the pandemic began. While the domestic leisure travel segment has largely… more
Feb 14, 2022
Look around at many organizations these days, and you’ve probably noticed a fair share launching corporate programs dedicated to Diversity, Equity and Inclusion (DEI), an umbrella term for policies, programs, strategies and practices that promote the representation and participation of individuals of different ages, races and ethnicities, abilities and disabilities, genders, religions, cultures and sexual orientations. But to drive an authentic culture of inclusion and belonging, it takes a special person who can not only lead the charge but also remain passionately committed to creating… more
Feb 11, 2022
The Consumer Electronics Show (CES) has always been a showcase of thought leadership in exhibit design, and CES 2022, held at the Las Vegas Convention Center in January, delivered next-level brand experiences that prove the value of in-person engagement. From highly interactive installations to customizable activations that blended metaverse with reality, there was no shortage of creativity and revolutionary tech to help brands and attendees build meaningful connections.  If the entire show served as a blueprint for holding trade shows in the current climate, many of the exhibit designs at… more
Feb 11, 2022
As the industry continues to emerge from the pandemic and increasingly hold in-person gatherings, ASM Global, featuring the largest portfolio of convention centers, arenas, stadiums and theaters in the world, will hold an ambitious, three-day virtual job fair to hire 1,000 employees at 100 of its venues.    The international, collaborative event, titled ASM Presents: The Next Great Opportunity, will take place online Feb. 15-17, with representation from venues in the U.S., Europe, Latin America and Asia-Pacific. Aimed at addressing the global staffing shortages that have challenged the… more
Feb 10, 2022
As the trade show and events industry continues its steady pace along the road to recovery, event-related organizations far and wide are forming new strategic partnerships and extending existing contracts at a rapid pace—take a look! Cadmium Cadmium, a leading provider of event and learning technology specializing in continuing educational, professional development and content management solutions, has partnered with systems integration and event staging solutions provider IMS Technology Services to simplify the vendor selection process for event planners. The partnership unites event… more
Feb 10, 2022
Membership renewal is mission-critical to healthy and sustainable growth for associations. But the pandemic and its impact have created new challenges for associations of all sizes.  According to the 2021 Membership Marketing Benchmarking Report, 47% of associations reported declines in total membership, while 50% have reported that members are most likely not to renew because of a lack of engagement. Enabling meaningful engagement in an increasingly virtual and distraction-laden world is quite a challenge! Here are some actionable tips to ensure a member-centric engagement plan for 2022… more
Feb 09, 2022
By the close of the Winter 2022 Atlanta Market, exhibiting brands were touting shattered sales records as attendees demonstrated their buying power, eagerly sourcing new brands, products and trends across the bustling event. Held Jan. 11-18 at AmericasMart Atlanta, the country’s leading gift, décor and lifestyle market proved to be a veritable epicenter of buying activity, hosting retailers and designers from all 50 states and 39 countries. “Based on the reports of record-breaking sales and growth in order size, it appears that buyers found what they were looking for [at Atlanta Market]—and… more

Partner Voices

Caesars Entertainment strode into 2022 with its sights set on making the year one of innovation and renovation for the Empire as the company announced a $400 million, Las Vegas-style makeover for its Atlantic City properties. The master plan for the company’s three East Coast properties -- Caesars, Harrah’s, and Tropicana -- involves interior renovations, new celebrity dining concepts, and more to create the ultimate seaside conference destination.