Licensing Expo Expands, Reconfigures Showfloor for June Event
Advanstar Communications’ Licensing Expo will not only have four new areas merchandised by category for the first time, but also several key exhibitors have decided to expand their presence at the June 18-20 show at the Mandalay Bay Convention Center in Las Vegas.
The four new areas are Art and Design, Characters andEntertainment, Agents and Brands and Fashion.
This change will create a “much-improved experience for retailers and manufacturers visiting the show, helping them to shop the show more effectively than ever before,” according to show officials.
The new, dedicated area for Agents and Brands will feature a Retail Lounge, a Brand Theater and the LIMA Global Licensing Hub.
“These new initiatives will improve the Licensing Expo visitor experience for our current attendees, while engaging new visitors in this $185 billion-plus industry,” said Jessica Blue, vice president of Licensing Expo.
She added, “In doing this, we build on our momentum from 2012 and position the show for growth by appealing to new retailers and manufacturers, welcoming new visitors and exhibitors to the show in 2013.”
This year’s show already has 280 companies booked on the showfloor, and several of them have chosen to up their profile at the show.
Disney Consumer Products (DCP) will move to a new location in the Mandalay Bay ballrooms where it will host content reviews, meetings and franchise and retail break-out sessions.
In addition, Nickelodeon significantly has increased its show presence with plans to feature numerous hits from its portfolio, including “Teenage Mutant Ninja Turtles”, “SpongeBob SquarePants” and “Dora the Explorer.”
Saban Brands also has signed up for more space, following a year of continued growth through various media and property acquisitions.