News

Feb 06, 2017
The brisk hiring trend that kicked off the beginning of the year has continued, with several companies that serve the bustling trade show industry making hires. RD Whitney was appointed as executive vice president of Business Development Tarsus Americas, a division of U.K.-based Tarsus Group, with immediate effect Feb. 1. RD previously was group vice president at Diversified Communications overseeing a growing portfolio of business communities and events. Prior to Diversified, and in just 27 months as a Partner at Greenhaven Partners, RD transformed former BNA (now Bloomberg) publishing… more
Feb 06, 2017
In response to the retail fashion industry’s growing concern about how President Trump’s administration may impact global trade and apparel manufacturing, SOURCING at MAGIC will be hosting a special educational seminar, “Post Election: Trump and Trade,” at MAGIC, taking place Feb. 21-23 at the Las Vegas Convention Center and Mandalay Bay Convention Center. As one of 13 showfloor categories at the largest biannual U.S. trade show for the global retail fashion industry, SOURCING at MAGIC is dedicated to the global supply chain. With this segment of the fashion industry potentially facing a host… more
Feb 06, 2017
We can talk all day about what the trade show industry and our employers are or are not doing to promote, protect, and compensate women (and we will), but are women doing enough to get the promotions, protections, and compensation that they deserve? Some women will say that we shouldn’t have to do anything, that equality is equality. Others might say that if anything is worth having, it’s worth working toward methodically. There may also be a group of women that is simply happy with where they are and where they’re going. What about you? In this week’s discussion, Michelle Bruno will solicit… more
Feb 03, 2017
Earlier this week, Empire State Development President, CEO and Commissioner Howard Zemsky announced the selection of the design-build team for the Jacob K. Javits Convention Center’s $1.5 billion expansion project. Following a rigorous evaluation process with the help of five groups of technical experts, a blue-ribbon selection panel chose LendLease Turner to coordinate and construct the massive project. The panel’s recommendation was approved by the board of directors of the New York Convention Center Development Corporation, a subsidiary of Empire State Development that owns the convention… more
Feb 02, 2017
ibtm events has selected Poken, the 360º event platform, as the technology provider to power its Hosted Buyer compliance program at ibtm arabia in Abu Dhabi and at ibtm america in South Florida following the successful implementation of its proven smart event technologies at ibtm america in 2015 and 2016. “In past years, using Poken’s tools has boosted meeting attendance, while providing great functionality to participants who can review their event journey online, during and after the show,” said Kate Shepherd, head of Marketing Operations, ibtm events at Reed… more
Feb 02, 2017
By Elizabeth Johnson Meetings and events are not immune to crises. Everything from severe weather/natural disasters to protests to a tragic accident can affect an event and require immediate and confident communication with attendees, the media and other stakeholders. And, while many events and the venues in which they reside have operational crisis plans in place, far fewer have communication strategies prepare ahead of time.  “I found that about half of my clients who hosted larger events (500+ attendees) did not have an adequate crisis communication plan prepared for their events,”… more
Feb 01, 2017
As the largest biannual U.S. trade show for the global retail fashion industry, MAGIC is known for staying ahead of trends, while continually revamping, expanding and refining its showfloor offerings. Its upcoming event, set for Feb. 20-23 at the Las Vegas Convention Center and the Mandalay Bay Convention Center, will be no exception as it unveils a new African Pavilion and a refreshed women’s fashion showcase. Owned and produced by UBM Fashion Group, the massive show attracts tens of thousands of attendees from more than 80 countries to Las Vegas every February and August. In 2015 alone,… more
Feb 01, 2017
With the stroke of a pen last Friday, President Donald Trump put in place an Executive Order calling for the ban of Syrian refugees entering the U.S. for the next four months and anyone from six other countries -  Iran, Iraq, Libya, Somalia, Sudan and Yemen – would not be permitted into the United States for the next three months. The action not only created chaos at airports as people were detained, even some who were holding Green Cards, but also protests erupted in several locations. With thousands of trade shows annually held in the U.S., many of which bring in international visitors… more
Jan 31, 2017
Ed Several, formerly senior vice president and general manager of PGA Worldwide Golf Exhibitions, has been tapped for a new role as senior vice president, integration and commercial optimization–Reed Exhibitions Americas. In his new role and during the transition, Several will continue to assist with relationships and long-term strategy on events from his previous portfolio and will be reporting directly to Hervé Sedky, President of Reed Exhibitions Americas. “Ed Several’s sustained success over the past 12 years in elevating the value of the PGA Shows portfolio, plus multiple additional… more
Jan 30, 2017
These days, incentivizing attendees to attend your trade show isn’t always a simple or easy feat. That’s why creative, customized attendee marketing efforts can be key in not only drawing your audience to the show but in also bringing them back year after year. But, with all the “noise” multiple shows are making as they vie for attention, getting your voice heard among the fray can be a challenge. So, what are professional event marketers doing to separate themselves from the pack when it comes to attracting new and returning attendees to the shows they represent?   To answer that… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact