Caesars Forum Welcomes First Event – 2020 ConferenceDirect Annual Partner Meeting

November 7, 2020

Eight months after Caesars Forum was scheduled to have its grand opening and start welcoming a packed schedule of groups before it was stopped in its tracks by COVID-19, the new venue hosted its first event – the 2020 ConferenceDirect Annual Partner Meeting.

“We have always admired the work that Brian Stevens and the team at ConferenceDirect do,” said Michael Massari, chief sales officer for Caesars Entertainment.

He added, “We enjoy a long-standing partnership and are pleased that we hosted this important event.”

Caesars Forum

During the closing general session, Massari was recognized by Jerry Horan, the president of ConferenceDirect, with the President’s Award for being a supportive partner for years.  

Horan also accepted an honorary key to Caesars Entertainment for hosting the first conference at Caesars Forum

With careful attention to observing health and safety protocols, among other activities during the 3-day event, participants enjoyed a seated face-to-face reception with restaurant quality catered small bites and libations under the illuminated High Roller Observation Wheel.

The customized menu was prepared by the talented CAESARS FORUM award-winning culinary team lead by Chef Eric Vaughn.

The event also featured a closing party on Caesars Forum’s 100,000 square foot plaza with entertainment that included the Sight ‘n Sound Disc Jockey, Planet Hollywood’s Tenors of Rock and various acts and talent from Caesars Entertainment’s resident show Extravaganza. State-of-the-art audio-visual equipment was provided by Encore Productions.

ConferenceDirect has held its Annual Partner Meeting since 1998 in an effort to connect our most valued Partners with our Associates in one convenient event.

Partners attending APM 2020 had the opportunity to meet and conduct business with more than 100 qualified ConferenceDirect Associates under one roof.

Ceasars 2

The 550,000 sq. ft. CAESARS FORUM conference center is the newest addition to the CAESARS Entertainment family.

The 300,000 sq. ft. of flexible meeting space and the two largest ballrooms in the world are conveniently located with direct access to more than 8,500 hotel rooms at Harrah’s Las Vegas, the LINQ and Flamingo Hotels.

HERE is a video recap of the 2020 ConferenceDirect APM event at Caesars Forum. 

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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.